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Nissan’s Self-Driving Cars of the Future

Recently, Nissan invited a group of automotive press to Japan to see firsthand some of their new and upcoming in-car tech and, as you might have guessed, much of it is related to driver-assist and self-driving technologies.

Frankly, Nissan is farther along with self-driving tech than I would have guessed — getting that message out, and therefore cars in the hands of paying consumers, will be the next big challenge.

Communication Breakdown

Lately, I’ve seen several examples of how communicating an idea is just as important as the idea itself. In one case, a fairly low-level inconvenience wasn’t communicated at all, and in another a fairly important, high-level change was handled so poorly that it basically undid months of goodwill prep and added an extra sting to the already touchy situation. Both were just communication errors; the actual events didn’t change at all, only people’s perceptions of those events.

Safe to say, if you’re in a position of authority and not communicating your thoughts or ideas well, you might as well just skip the whole endeavor.

On the other hand, good communication essentially equals success. For example, Nissan is doing such a good job of letting the press and public know about some of their emerging technology that they’ve become the de facto winner in the race toward driver assist and, eventually, totally self-driving cars. Is their tech the best? Will it be the first? I don’t know — maybe, maybe not. It doesn’t really matter. The fact is, they’re shouting about it so loudly that you kind of have to pay attention.

Thankfully, the shouting is backed up by useful, real-world technology, and it’s already working in some vehicles.


In a recent Automotive News article, former auto-industry executive Bob Lutz describes an automotive future where cars enter and exit highways, merge and navigate superhighways automatically. He says that spells the end of the traditional automobile as we know it and gives a timeline of roughly 20 – 30 years. He has one part right because I’ve seen a Nissan sedan negotiate traffic exactly the way he describes. Will this technology spell the end of the human driver and driving as we know it? That part isn’t so clear.

I sat in the back seat of an Infiniti Q70 equipped with a sophisticated version of Nissan’s ProPilot technology. The car was able to get itself from one navigation point to the other with very little human interaction. That interaction included the human “driver” entering the destination into the car’s onboard navigation system and raising the car’s set cruise control speed to see if it would pass a slower car (because we asked). It did. This was not done on a closed course but rather in Tokyo on surface streets and highways including highway on-ramps and exits and both left and right turns. I suspect the “driver” was unnecessary and was there primarily to ease nerves.

There is one little caveat: This was done in Toyko, where most streets and roads are VERY clearly marked and easy to understand, even for cameras. Also, the speed limits are a little lower on the highways there. In many cases, the posted limits were 60 to 80 kilometres per hour, roughly 40 to 50 miles per hour. It’s as controlled an environment as you can get and still be in the real world.

There were three of us in this one self-driving car; for the first 10 minutes, we sat amazed that the car was driving itself and negotiating real-world traffic. Then, as quickly as it started, it became normal. The conversation went like this. “Wow, so the car knows there’s a red light?!” “…and it just passed that slower car…. Cool…, hey did you guys see that gigantic Tower Records in the heart of Tokyo? I spent two hours there last night.” They have everything from….”

And just like that, we accepted that the car in which we were riding was, essentially, driving itself. I expect the rest of the world will have the same reaction.

In Quotes

Later, at the Tokyo Auto Show, I asked Daniele Schillaci, EVP global marketing and sales for Nissan, how long it would be before such a car could be ready for consumers in the real world. His answer is somewhat nuanced: “Just beyond 2022 to 2023 for full autonomous in specific cities”

That answer is both overly optimistic and a little conservative at the same time. In cities like Las Vegas, San Francisco or Chicago, where the downtown area is rather well defined, it could be sooner. I’m picturing vehicles on a loop of sorts, maybe even similar to San Francisco’s Muni trolley/buses that are already bound to specific streets, because they run off overhead electrified cables. The bus technology already exists in the form of Olli.

How long until the average shopper can go buy a car that drives itself part of the time with the infrastructure of an entire state or even country supporting it? I think that’s much farther out — perhaps as much as 15 to 18 years.


To that end, Nissan showed a concept car in Tokyo; it’s called the IMx. It has a steering wheel and pedals that can stow out of the way when the car “drives itself.” Optimistic? Sure, but that’s the fun of concept cars — and kudos to Nissan for creating such a forward-looking concept in the first place. Note to automakers: No one wants to come to your press conference to hear executives talk about net gains, EBDITA and sales goals only to see a concept car that looks 90 percent like a production car — take Nissan’s lead, and show the world something amazing.

To be fair, other automakers like Ford, General Motors and Volvo are working on similar tech as an extension of their driver-assist features, many of which are already available on new cars today.

Nissan is getting ahead of the game by developing and, more importantly, communicating their vision of the future of the automobile. I believe General Motors will be a powerhouse in the next 20 years, as well. If I had to guess, I’d say Nissan has the will, ability, desire and dealer network to become the go-to source for cars that will eventually drive themselves.

Brian Moody
Brian Moody is an author specializing in transportation, automotive, electric cars, future vehicles as well as new, used, and certified pre-owned advice. He also specializes in liking ridiculous cars like the Buick Reatta, Studebaker Lark, and the GM A-Body wagons from the late 80s and mid-90s. Why? You'd have to ask him. Brian graduated from Cal State Long Beach and has been creating written... Read More about Brian Moody

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