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There Was Once a Chevy Pickup Sold as an Isuzu

As many of you know, Chevy pickups are often sold as GMC pickups, and GMC pickups are often sold as Chevy pickups, with only a few minor variations, like a different grille, additional chrome or a salesperson wearing a different name tag. But did you know a Chevy and GMC pickup was recently sold as an Isuzu? See the Isuzu trucks for sale near you

It’s true, the Isuzu I-Series was a rebadged version of the Chevrolet Colorado and GMC Canyon, offered for three long model years (three very long model years, if you were selling Isuzu pickups): 2006, 2007 and 2008. Although the Isuzu pickup’s overall line was called the I-Series (actually the i-Series, inexplicably with a lowercase "i"), the trucks were sold with a 4-cylinder as the i-280 (2006) and i-290 (2007-2008), and with a 5-cylinder as the i-350 (2006) and i-370 (2007-2008), using names that conjured images of interstate highways around Midwestern cities.

As for the truck itself, it was old-school rebadging. While modern rebadged vehicles usually offer some distinct variation from the original version, older rebadged models touted little more than a new steering wheel and an updated grille, which perfectly describes the I-Series. Even the wheels were carried over, almost completely unchanged, from the Colorado and the Canyon. The little badges on the doors reading i-290 and i-370 were actually decals.

Naturally, owing to its poor brand recognition, the I-Series never really took off. For proof, consider this: There are only 33 different 2006-2008 I-Series models listed on Autotrader, compared to 870 different Colorado models and 287 different Canyons of the same vintage. Sales of the I-Series were a dud, and it died along with the Isuzu brand in 2008.

The result is that virtually everyone forgets the I-Series even existed in the first place, except of course, for people who are trying to sell the pickups, since I-Series sellers have to convince truck shoppers to consider them. ("Really! It’s just like a Chevy Colorado! BUT WITH AN I! IT HAS THE SAME GRILLE! PLEASE!!!") Fortunately, now you know about it, and if you find a desperate seller, you can probably get a pretty good deal. Find an Isuzu truck for sale

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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7 COMMENTS

  1. Ok. A flaw in your article.. It was an Isuzu designed truck, with an Isuzu engine, built in NA as a Isuzu/GM partnership, not a “rebadge”.  

    There has been more badge and part swapping between these two makers than any other in my opinion. 
  2. Someone who takes their kids to the same preschool my kids go to drives an Isuzu Ascender. Looks just like a Chevy Trailblazer. 

    • My brother had an Hombre w/ a 5-speed manual. He loved that thing, until some drunk guy rear-ended him on the interstate (luckily he was not hurt).

    • Probably, here in Australia we had the Holden Rodeo. Which was a very similar truck that was an Isuzu. Then Isuzu decided that they deserved the sales and took the model and name off GM and sold it as the Isuzu Rodeo. It did not do very well.

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