As many of you know, Chevy pickups are often sold as GMC pickups, and GMC pickups are often sold as Chevy pickups, with only a few minor variations, like a different grille, additional chrome or a salesperson wearing a different name tag. But did you know a Chevy and GMC pickup was recently sold as an Isuzu? See the Isuzu trucks for sale near you
It’s true, the Isuzu I-Series was a rebadged version of the Chevrolet Colorado and GMC Canyon, offered for three long model years (three very long model years, if you were selling Isuzu pickups): 2006, 2007 and 2008. Although the Isuzu pickup’s overall line was called the I-Series (actually the i-Series, inexplicably with a lowercase "i"), the trucks were sold with a 4-cylinder as the i-280 (2006) and i-290 (2007-2008), and with a 5-cylinder as the i-350 (2006) and i-370 (2007-2008), using names that conjured images of interstate highways around Midwestern cities.
As for the truck itself, it was old-school rebadging. While modern rebadged vehicles usually offer some distinct variation from the original version, older rebadged models touted little more than a new steering wheel and an updated grille, which perfectly describes the I-Series. Even the wheels were carried over, almost completely unchanged, from the Colorado and the Canyon. The little badges on the doors reading i-290 and i-370 were actually decals.
Naturally, owing to its poor brand recognition, the I-Series never really took off. For proof, consider this: There are only 33 different 2006-2008 I-Series models listed on Autotrader, compared to 870 different Colorado models and 287 different Canyons of the same vintage. Sales of the I-Series were a dud, and it died along with the Isuzu brand in 2008.
The result is that virtually everyone forgets the I-Series even existed in the first place, except of course, for people who are trying to sell the pickups, since I-Series sellers have to convince truck shoppers to consider them. ("Really! It’s just like a Chevy Colorado! BUT WITH AN I! IT HAS THE SAME GRILLE! PLEASE!!!") Fortunately, now you know about it, and if you find a desperate seller, you can probably get a pretty good deal. Find an Isuzu truck for sale