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The GTB/GTS has become one of the more recognizable and iconic cars produced by Ferrari to date. It was made famous on the television series Magnum, P.I.. The series' lead, Thomas Magnum (Tom Selleck) drove the car around Oahu for 8 seasons while on his investigations, from 1980-1989. Several 308 GTS cars were used, a new one for each season, most being auctioned off after filming. The first was a 1979 model with chassis number 28251. The Cannonball Run movie, a former open-wheel icon (and Scotch-swilling) Jamie Blake (Dean Martin) and his (gambling-obsessed) teammate Morris Fenderbaum (Sammy Davis, Jr.), dressed as Catholic priests, drive a red Ferrari 308 GTS 1979.
The 308 models are embraced by Ferrari fans and critics today. In 2004, Sports Car International named this car number five on the list of Top Sports Cars of the 1970s.
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