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GMC

GMC has always seemed a bit on the periphery not only of General Motors but of the entire automobile business. However, as one of GM's brand survivors after the 2009 bailout, GMC has assumed a position of much greater relative importance than before, having the purest identification with GM's important truck and SUV business. That's appropriate in part because GMC began in 1901 as the Rapid Motor Vehicle Company, which developed some of the earliest commercial trucks ever designed. GM bought Rapid in 1909 to form the basis for General Motors Truck Co. Over the next 60 years, GMC Truck became a heavy-vehicle commercial powerhouse, producing millions of military trucks, other heavy fleet trucks and buses. GM got out of the bus business in the Eighties. Thereafter, it focused more on integrating GMC into GM's consumer brand architecture. When pickup-truck and SUV sales boomed in the Nineties, GMC stepped up to help the parent company lead those segments with important models such as the Sierra pickup and Yukon and Envoy SUVs. Most recently, GMC has been introducing vehicles increasingly built around its unique brand positioning -- rugged but somewhat upscale, and aimed in large part at the professional buyer. Acadia became GMC's first unibody vehicle in 2007, and the all-new Terrain crossover bowed in 2009.

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GMC News & Reviews

Autotrader's 20th Anniversary: Toyota Tacoma
July 20, 2017 
On Autotrader's 20th Anniversary, we look at the top 10 most-researched cars then and now. At number six, the Toyota Tacoma.   Read more
Autotrader's 20th Anniversary: RAM 1500/2500
July 18, 2017 
On Autotrader's 20th Anniversary, we look at the top 10 most-searched cars then and now. At number four, the RAM 1500 and 2500.   Read more
Autotrader's 20th Anniversary: Chevrolet Silverado and GMC Sierra
July 14, 2017 
On Autotrader's 20th Anniversary, we look at the site's 10 most-searched cars. At number two are the Chevrolet Silverado and GMC Sierra.   Read more
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