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Honda has established global pre-eminence in small cars and automotive-engine technology that has helped it become the No. 2 Japanese-owned brand in the U.S. market. In 1946, Soichiro Honda established a technical-research institute in Japan, to develop and produce small two-cycle motorbike engines. His company would go on to produce esteemed motorcycles, lawn mowers and other engine-based products. But it was in automobiles that the company really made its mark. Honda opened its first storefront in Los Angeles in 1959. Soon it was epitomizing the Japanese challenge to the U.S. automotive status quo. Its first car, the Civic hatchback, debuted in the U.S. at the outset of the first energy crisis in 1973 and was the first car to meet American emissions standards without use of a catalytic converter. By 1982, Honda had become the first Japanese brand to build a plant in the U.S., with operations in Marysville, Ohio, to assemble the Accord compact; in the late Eighties, Accord became the first model from an international automaker to become America's best-selling vehicle. Honda kept adding products but refrained from expanding its lineup in the U.S. as much as Toyota or Nissan. Still, in 1999, it was Honda's two-seat Insight that became the first hybrid-powertrain vehicle in the U.S. market, and it has introduced a new Insight for 2010.

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Honda News & Reviews

2017 Honda Civic Si: First Drive Review
June 23, 2017 
The turbocharged 2017 Honda Civic Si continues a fine sport compact tradition with sedan and coupe versions.   Read more
2015 Toyota Corolla: Used Car Review
June 23, 2017 
Perhaps not the most exciting car to drive, the roomy, well-equipped and economical 2015 Toyota Corolla is durable goods for the long haul   Read more
2003-2007 Honda Accord vs. 2002-2006 Toyota Camry: Which Is Better?
June 23, 2017 
Which reliable family sedan is worthy of your money: the 2003-2007 Honda Accord or the 2002-2006 Toyota Camry?   Read more
Read more Honda news & reviews

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