Plymouth was a brand of American cars, produced by the Chrysler Corporation and its successor DaimlerChrysler. The brand first appeared in 1928 to compete in what was then described as the "low-priced" market segment dominated by Chevrolet and Ford. The Plymouth was the high-volume seller for the automaker until the late 1990s. The brand was phased out in 2001. The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler.