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Sample Ad

Car Details Page

  • Visitor Counter: See how many potential buyers have seen your car details.
  • Contact Information: Shoppers have convenient access to your phone number or email.
  • Photos - Up to 27: Ads with photos typically get twice the response of ads without. When shoppers select the image, they'll see an enlarged photo.
  • Primary Information: Important information about your vehicle, like mileage and price. Our pricing tool can help you determine your asking price when you enter your information.
  • Vehicle Description and Options: Tells shoppers about your car's equipment and options, like air bags, anti-lock brakes and stereo system. We'll provide you with a list of options you can select.
  • Seller's Description: This is your chance to tell shoppers why you're selling and what's unique about your vehicle. We'll give you tips on what to write to help get your car noticed.

Search Results Features

  • Spotlight Ad: Receive 90% more page views and 35% more leads. A Spotlight Ad showcases your car above other Premium Listings. Your ad will rotate on a regular basis with other Spotlight Ads.
  • Premium Listing: Receive 60% more page views and 17% more leads. Premium Listings are the most prominent listings in shoppers' search results. They're also the largest listings with the biggest thumbnail photo and the maximum vehicle details, descriptions and seller information.
  • Featured Listing: A larger listing that appears between Standard and Premium Listings. It contains the same type of information as a Premium Listing, but is less comprehensive.
  • Thumbnail Photo: The thumbnail photo is a small photo that draws attention to your listing in shoppers' search results and allows shoppers to see your car before they select your ad.
  • Graphic Tile: A graphic that gives shoppers an instant visual cue about your car's assets, like low mileage, one owner, records available or warranty.

Other Features

Ad Traffic Reports

See how your ad is performing and how people are responding to it. Track how many times your ad has appeared in shoppers' search results, how many times shoppers have viewed your full ad and phone number and how many shoppers have submitted an email from your ad.

Pricing Tools

Our pricing tool lets you compare dealer and private seller asking prices in your area. Knowing your local market helps you price your car accurately. We also have pricing articles and negotiating tips to make sure you're getting the most from your sale.

Run 'til It Sells

Your ad will run until your car sells. After 365 days, we'll assume you've sold your car and remove your ad. This helps keep our listings up-to-date for buyers and sellers. In the unusual event that you need more than 365 days to sell the original vehicle listed, please call Customer Support to continue running your ad.

KBB.com Ad

Run your ad on KBB.com, one of the most trusted names in the automotive industry. Your KBB.com ad will run at the same time and for the same duration as your AutoTrader.com ad. Note: Some features of your listing won't necessarily appear on KBB.com.

For Sale Sign

Print a For Sale Sign for your car window with your car details automatically filled in.

Expert Advice

AutoTrader.com Adviser gives you expert selling advice from start to finish. Our tips and tools help you prepare to sell, advertise a car, find a buyer and close the deal.

Customer Support

We're here to help you place your ad. Call 1-866-AUTOTRADER (1-866-288-6872) Mon.-Fri. 8 am-8 pm; Sat.8 am-7 pm or email us anytime.

Note: Not shown at actual size. Sample ads are for illustration only. Actual features and appearance may vary by market.