This Accessibility Statement applies to: www.autotrader.com
We Value Digital Inclusion
In our effort to provide a fully accessible and optimized user experience for all site visitors, Autotrader has taken careful measure to ensure an excellent user experience, regardless of the assistive technology being used to access this site or the specific abilities of those individuals seeking access to this site.
The Autotrader website is monitored and tested regularly by internal resources and by AudioEye, a third-party provider of Web Accessibility testing and monitoring. As issues of accessibility are identified, results of automated and manual testing are managed through the AudioEye® Digital Accessibility Platform. As new solutions are discovered to improve the user experience, remediation is tracked through the AudioEye system and fixes are implemented to improve the website user experience.
AudioEye Accessibility Certification
AudioEye certifies that the Autotrader website is in the process of being enhanced to conform with WCAG 2.0 Level AA Success Criteria to the greatest extent possible.
AudioEye and Autotrader continue to collaborate in an ongoing effort to maintain conformance and provide an accessible user experience for all users.
Last updated April 30, 2019
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This website is regularly tested using a variety of assistive technologies. We recommend using the following web browser / screen reader combinations for an optimized experience:
- For Windows users: JAWS and Internet Explorer or NVDA and Firefox
- For Mac users: VoiceOver and Safari or VoiceOver and Chrome
- For mobile users: VoiceOver for the iPhone and TalkBack for Android devices
Web Accessibility Guidelines
Autotrader has leveraged the Web Content Accessibility Guidelines (WCAG) 2.0 as reference to ensure the web content made available from this site is more accessible for individuals with disabilities and user friendly for everyone.
These globally recognized best practices (as recommended by the World Wide Web Consortium) consist of three levels of accessibility measurement (A, AA, and AAA). To the greatest extent feasible, Autotrader has elected to conform to Level AA of these guidelines.
Design guidelines for electronic and information technology
Dedicated web accessibility experts are available to assist site visitors with any issues accessing content and the various services and functions made available across the Autotrader website. Site visitors may choose to engage with the Help Desk to report and troubleshoot web accessibility related issues.
If you encounter issues with any page on our site that presents a challenge for individuals with disabilities, please submit your feedback
Providing Users with a Free Customizable Assistive Utility
In addition to the above-mentioned techniques and strategies and since not all site visitors have access to assistive tools such as screen readers we provide free Web Enhancement Tools that allow site visitors to customize their user experience. Activate the Ally Toolbar to access each tool listed below.
AudioEye Tools are off
Experience the Ally Toolbar
To experience the AudioEye Ally Toolbar, activate the Ally Toolbar button in the bottom right hand corner.
The Ally Toolbar provides Tools Tailored to Needs
Learn more about the ways in which the Ally Toolbar allows site visitors with diverse abilities to customize their user experience:
Browse All Features
The following tools may be available in the Ally Toolbar:
Throughout this website, we make use of different third-party websites such as Instagram, YouTube, Twitter, and Facebook to spread news and information about Autotrader products and services. These sites, which are not controlled by Autotrader, may present challenges for individuals with disabilities that we are not able to control or remedy.
As made publicly available, here are the Accessibility Policies provided from these third-party sites: