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Get a Military Discount on the Most Popular Vehicles

When shopping for a car, price always matters. So, if you are, or were, in the United States military, it might make sense to shop brands offering a military discount or incentive. Several do. As with any deal, there are stipulations, exceptions and restrictions, but, for the most part, carmakers offering military discounts are interested in giving a break to those, and often the families of those, who are serving or have served.

We’ve assembled a list of most of the brands offering military discounts. Some require financing or leasing through their captive financial arms. For example, General Motors doesn’t, while Honda does. In either case, to qualify for the discount, you must qualify for financing to get the deal. Some offers have expiration dates and others are open ended, continuing until terminated by the carmaker.

When applying for a military discount, different carmakers have different requirement to prove service. Among typically required ID are Leave and Earnings Statement (LES), DD Form 21 (Certificate of Release or Discharge from Active Duty) and Military ID. All carmakers define U.S. Military as Army, Navy, Marines, Air Force and Coast Guard.

Qualifying for a military discount doesn’t mean you shouldn’t follow all the best practices when shopping for a car. Do the research, get pre-qualified for a loan (If not using the carmaker financing) and talk to your insurance agent.


Acura has a Military Appreciation Offer, including members and spouses of the active U.S. military, Active Reserve and Ready Reserve, as well as U.S. military veterans within one year of separation and their spouses. They qualify for $750 towards any new (2018 or newer) Acura models.

Fiat Chrysler Automobiles

FCA military incentives are for active military, active reserve, honorably discharged retired military and reserve, honorably discharged veterans within 12 months of separation, and 100-percent disabled veterans rated by the U.S. Department of Veterans Affairs as “individually unemployable.” Although there may be some variation from brand (DodgeChryslerJeepRamFiat and Alfa Romeo) to brand, FCA offers at least a $500 discount on qualifying vehicles.


Ford Motor Company and Lincoln offer active and retired members of the military and their families a $500 Bonus Cash. This offer is valid on the purchase or lease of a new eligible Ford vehicle or Lincoln vehicle. The offer extends to Veterans within 24 months of separation and their families. Spouse/Surviving Spouse and other household members, who are residents of the United States.

General Motors

General Motors has the GM Military Discount Program, offering a discounted price below the MSRP on the purchase or lease of eligible 2018/2019 new and used vehicles. It is available to active U.S. military, reservists, National Guard, retirees and veterans within three years of discharge date, as well as family members they sponsor. It can be combined with GM’s other offers or deals. You do have to register at and take delivery by January 2, 2020.


Honda has a Military Appreciation Offer, providing a savings of $500 upon the purchase of any new 2017 or newer Honda vehicle. This offer is available to members and spouses of U.S. active military, active reserve, Ready Reserve, U.S. military retirees and veterans within one year of separation from active service. It’s through Honda Financial Services.


Hyundai’s Military Program applies to active U.S. military, reservist, National Guard, veteran and retired military personnel. Qualifying shoppers will receive an additional $500 credit toward new Hyundai vehicles.


Infiniti has a military-incentive program in place, offering discounted pricing to active military.


Lexus has a Military Reward Program through its financial arm Lexus Financial Services. It provides $750 to members and families of the active military, retirees, Gold Star families and veterans within two years of discharge.


Mazda’s Military Appreciation Bonus Cash program offers $500 towards a new (2017-2019) Mazda Car or SUV if you are an active member of the U.S. Military, reserve, or are retired/veteran separated in the last two years. Spouses and immediate family members living at home also qualify.


Mitsubishi’s military rebate offers up to $750 off select models to active Military and veterans. When financing or leasing through Ally Financial, an additional $250 in either down-payment assistance or, in the case of a lease, a $250 capitalized cost reduction allowance will also be awarded.


Nissan offers an exclusive Nissan Military Program which includes savings from $500 to $1000 that can be combined with other current incentives. The offer is available to active military members, reserves, retirees, and veterans within a year of active duty.


Subaru offers a special discount to active-duty and reserve members of the U.S. military and National Guard, as well as retirees, and veterans within 12 months of the separation date. After negotiating the best price on an eligible vehicle, Subaru provides an additional discount of $500, over and above any applicable zone or regional cash incentives in effect at the time of purchase.


Toyota offers a $500 rebate on the purchase of new Toyota vehicles. The offer is available to active duty military members, reserves, retirees, veterans discharged within two years and their immediate family members, including Gold Star family members.


Restricted to U.S. active military serving overseas, Volvo Cars gives great benefits through Military Sales Offers. This includes deep discounts, delivery options, five years free shipping from Europe to the U.S., three years free servicing and a 4-year warranty worldwide, no import duty and more.


A number of carmakers offer discounts through USAA (United Services Automobile Association). Some, listed above, have their own separate programs, as well. USAA members can save up to $1,000 on eligible vehicles from Volvo, Jeep, Dodge, Ram, BMW, Chrysler, Mini and Alfa Romeo. Savings of up to $500 are available on eligible Fiats and up to $2,500 on eligible Mercedes-Benzmodels.


Russ Heaps
Russ Heaps
Russ Heaps is an author specializing in automotive, financial and travel news. For nearly 35 years he has covered the automotive industry for newspapers, magazines and internet websites. His resume includes The Palm Beach Post, Miami Herald, The Washington Times and numerous other daily newspapers through syndication. He edited Auto World magazine, and helped create and edit NOPI Street... Read More about Russ Heaps

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  1. I,M a veteran and when I bought a new van I shopped around and went to a dealership in Las Cruces NewMexico and found rebates there not for vets just rebates and I live in Elpaso,Texas.

  2. Looks like this help they’re talking about is for active duty personnel which doesn’t include veterans that’s how I read it. They don’t seem to understand that active duty soldiers have help from their credit unions.We veterans many of us disabled are the ones that need your help. Thank you

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