The BMW 7 Series has long served as the German luxury brand’s flagship sedan. This full-size luxury sedan has undergone many iterations over the years, but it’s consistently been spacious, luxurious, and a delight to drive. The 7 Series competes with the Mercedes-Benz S-Class, Audi A8, and Genesis G90.
The newest generation of the 7 Series is a technological marvel. Take any seat in the 7 Series, and you’ll feel like you’re in a car from the future. The high levels of comfort, technology, and performance in the 7 Series make it a standard-bearer in luxury sedans.
In typical BMW fashion, the 7 Series has tons of customizability options, so you can make it your own. We’ll review the powertrain options, popular option packages, and individual options so you can craft the perfect luxury sedan for your wants and needs.
The fully electric BMW i7 is covered elsewhere on Autotrader.
Prices provided are current at the time of publishing.
What’s New:
The powertrain options are expanded for 2024. The 740i model is now available with the xDrive all-wheel-drive (AWD) system, and there’s a new 750e xDrive model. The 750e xDrive uses a plug-in hybrid powertrain that offers a middle ground between the gas-only 7 Series and the all-electric i7.
Our Recommendation:
The base BMW 740i model is so well-equipped that you’re not missing out on much. Simply pick your options and decide if AWD is worth the extra $3,000.
740i
Starts at $96,400 | See listings
- Mild-hybrid turbo 6-cylinder engine with 375 horsepower
- Adaptive LED headlights
- Veganza synthetic leather upholstery
- 4-zone automatic climate control
- BMW Curved Display
- iDrive 8 infotainment
- Android Auto/Apple CarPlay
- Bowers & Wilkins audio
- Adaptive air suspension
- See more
740i xDrive
Starts at $99,400 | See listings
- All-wheel drive
- See more
750e xDrive
Starts at $107,000 | See listings
- Plug-in hybrid V8 powertrain with 483 hp
- Extended Merino leather upholstery
- Heated armrests
- Available Panoramic Sky Lounge LED roof
- See more
760i xDrive
Starts at $121,300 | See listings
- Mild-hybrid turbo V8 engine with 536 hp
- 4-wheel steering
- Ventilated front seats
- Available 2-tone paint
- Available Rear Executive Lounge Seating Package
- See more
2024 BMW 740i: $96,400
The BMW 740i is so nice that it’s almost unfair to call it a “base model.” This is a case in which going with the most affordable trim isn’t much of a compromise.
Power comes from a mild-hybrid turbocharged 6-cylinder engine, rated at 375 hp and 398 lb-ft of torque. Output is sent to the rear wheels via an 8-speed automatic transmission. It’s worth noting that this is the only rear-wheel-drive (RWD) variant of the 7 Series.
The 740i has a generous list of standard luxury and tech features. It has adaptive LED headlights, Veganza synthetic leather upholstery, heated front seats, 4-zone automatic climate control, and adaptive air suspension.
The BMW Curved Display houses a 12.3-inch digital gauge cluster and a 14.9-inch central information display. The multifunction iDrive 8 infotainment system has navigation, Android Auto, Apple CarPlay, and SiriusXM. Other desirable tech features that come standard in the 740i include a Bowers & Wilkins audio system, a head-up display, and a wireless charging pad.
Standard driver assistance and safety tech features are highlighted by lane-departure warning, parking sensors, blind-spot monitoring, and a front collision warning with city collision mitigation braking.
An available Premium Package ($1,750) primarily adds more driver assistance features. It has an illuminated kidney grille, autonomous parking, a surround-view 3D camera, and adaptive cruise control with lane-centering.
The Executive Package ($4,600) makes the 2024 BMW 740i even fancier with crystal headlights (from Svaroski), automatic doors, massaging and ventilated front seats, a heated steering wheel, and heated armrests.
One of our favorite option packages is the Driving Assistance Professional Package ($2,500). It expands on the safety tech of the 7 Series with the Active Driving Assistant Pro system, active lane-keeping assist with side collision avoidance, hands-free driving on some closed access highways, automatic lane-change, and evasion assistant.
A Luxury Rear Seating Package ($3,000) does what its name implies. It adds power rear seats that are vented and have a massage function. Heated rear seats already come standard. The M Sport Professional Package ($950) adds M Sport brakes (which you can get individually for $650), extended Shadowline trim, and a rear spoiler.
The BMW Individual Composition Package ($7,300) lets you customize the 740i interior with options like carbon-fiber trim, open-pore wood trim, Merino leather, an Alcantara headliner, and more.
Notable individual options include ventilated front seats ($500), a Bowers & Wilkins Diamond surround sound audio system ($4,800), a 31-inch-wide BMW Theater Screen ($4,750) in the rear, and an anthracite Alcantara headliner ($1,050).
With the $995 destination fee, the 2024 BMW 740i costs $97,395. On a 60-month loan with 5% financing and $0 down, the monthly payment comes to $1,838. See 2024 BMW 740i models for sale near you.
2024 BMW 740i includes:
Turbo 6-cylinder engine — This inline-6 powertrain strikes a nice balance of performance and efficiency. It motivates the 7 Series with a healthy 375 hp.
Veganza upholstery — This comfortable synthetic leather is perforated, quilted, and available in four colors.
BMW Curved Display — This high-tech dash display houses a digital gauge cluster and a central display where you can control navigation, smartphone connectivity, and more.
2024 BMW 740i xDrive: $99,400
Although BMW treats the 740i xDrive like a distinct model, only one difference separates it from the regular 740i. The 740i xDrive has AWD, while the 740i has RWD. Other than that, the standard and optional features are the same.
With the $995 destination fee, a 2024 BMW 740i xDrive costs $100,395. On a 60-month loan with 5% financing and $0 down, the monthly payment comes to $1,895. See 2024 BMW 740i xDrive models for sale near you
2024 BMW 750e xDrive: $107,000
The BMW 750e xDrive is a new model for 2024. Its plug-in hybrid (PHEV) powertrain, featuring a twin-turbo 4.4-liter V8 and an electric motor, generates 483 hp and 516 lb-ft of torque. That will slot the 750e xDrive between the 740i and 760i in performance. BMW says the 750e xDrive has an all-electric range of 35 miles.
Standard features include AWD, a flexible fast charger, and extended Merino leather upholstery. It has many of the same options as the 740i, plus Integral Active Steering ($1,150) and a Panoramic Sky Lounge LED Roof ($950), which isn’t standard on the hybrid.
With the $995 destination fee, a 2024 BMW 750e xDrive costs $107,995. On a 60-month loan with 5% financing and $0 down, the monthly payment comes to $2,038. See 2024 BMW 750e xDrive models for sale near you
2024 BMW 750e xDrive includes:
Plug-in hybrid powertrain — The PHEV powertrain in the 750e has a total output of 483 horsepower and achieves a 35-mile all-electric range.
All-wheel drive — AWD is standard on the 750e, improving dry pavement performance and optimizing all-season traction.
Extended Merino leather upholstery — High-end Merino leather comes standard in the 7 Series PHEV, giving it a more premium feel.
2024 BMW 760i xDrive: $121,300
Although the 7 Series has gotten more electrified with the newest generation, you can still get one with a muscular V8. Specifically, this is a mild-hybrid turbocharged V8 that produces 536 horsepower and 553 lb-ft of torque. BMW claims a quick 0-60 mph time of 4.1 seconds.
Highlights of the standard features on the 760i include 4-wheel steering, Panoramic Sky Lounge LED Roof, ventilated front seats, and a heated steering wheel with heated seats and armrests front and back.
An option package exclusive to the 760i is the Rear Executive Lounge Seating Package ($7,250) which turns up the luxury for the rear passengers. In addition to electric reclining seats with a power footrest, it adds a rear center console and a massive 31-inch rear entertainment screen. Another exclusive option is two-tone paint; for $12,000, the roof of your 760i can be painted in Black Sapphire Metallic or Oxide Grey Metallic.
With the $995 destination fee, a 2024 BMW 760i xDrive costs $122,295. On a 60-month loan with 5% financing and $0 down, the monthly payment comes to $2,308. See 2024 BMW 760i xDrive models for sale near you
2024 BMW 760i xDrive includes:
Turbo V8 power — We’re grateful the 7 Series is still available with a turbocharged V8. In this case, the 4.4-liter makes a whopping 536 horsepower and 553 lb-ft of torque.
4-wheel steering — Four-wheel steering comes standard in the 760i. It dramatically improves the agility of this big sedan and tightens its turning radius.
More options — The 760i has a few options not available on lower trims, like the Rear Executive Lounge Seating Package and 2-tone paint.
