Chrysler's slogan, "Imported from Detroit," is carrying a lot of weight these days. And we're not talking steel. The company's redesigned wing logo, paired with a graphic rendering of "Fist of a Champion" (the Detroit monument to renowned boxer Joe Louis), is helping them raise money for Detroit charities.
In their online store, ImportedFromDetroit.com, visitors can purchase goods including hats, hoodies, t-shirts, bumper stickers and baby onesies printed with the buff logo. The line has cost-sensitive prices that range from $6 for a bumper sticker to $55 for a zip-up hoodie.
That tough logo goes along with a tough cause. The design celebrates the hard working people in the Motor City and gives a big shout out to the domestic auto industry. To that end, a portion of the proceeds is going toward four Detroit-area charities that focus on local youth and rebuilding the community. The initiatives chosen are the Boys & Girls Clubs of Southeastern Michigan, Habitat for Humanity Detroit, Think Detroit PAL and the Marshall Mathers (aka Eminem) Foundation.
Yes, that's Eminem's Foundation. Ever since Chrysler ran the Super Bowl commercial starring the Motown rapper, the buzz about the company and Detroit has been very positive. In the two-minute ad, Eminem drives the new Chrysler 200 through the gritty part of Detroit. The voice-over talks about the hard work and conviction that's the backbone of a town that has been to hell and back and still knows about the finer things in life. At the end, Eminem deadpans, "This is the Motor City and this is what we do." The ad, which could have been sappy, came off as incredibly heartfelt.
Apparently, Detroit is hot right now. In the recently-aired ABC reality show, Secret Millionaire, Marc Paskin, a multi-millionaire who made his mint investing in California real estate, spent a week living on welfare in a home on Detroit's east side. He volunteered with local non-profits before disclosing his identity and handing out $100,000 worth of checks to the charities.
Next up? The Detroit Housewives? That was last summer's rumor. Stay tuned.