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Auto Show:  2011 Sema Auto Show

'Hole In One' Kia Soul - SEMA Auto Show


author photo by Jeffrey Archer November 2011

This year's SEMA show was all about sports for Kia, who showed off a surf-themed Rio5, an Optima designed to look like a basketball and a Forte hatchback modified for hockey fans. Rounding out the automaker's display was a very unique Soul hatchback created by West Coast Customs and designed by celebrated professional golfer Michelle Wie to feature her art and a host of golfing accessories and motifs.

Officially dubbed the "Hole-In-One" Soul, the creatively designed hatchback features a unique color scheme with "So Blue" and white House of Kolor finishes, along with several drawings and characters that resemble the ones found on Wie's golf bags. Five-spoke blue and white 20-inch Niche wheels match the exterior and also help distinguish the striking hatchback.

Inside, the Wie-designed Soul shows off several pieces of the golfer's artwork, which compliments the hatchback's bright, whimsical color scheme that features white accents and several shades of blue and pink. But the unique Soul doesn't leave its golfing theme behind, including artificial grass flooring, a 26-inch LED Samsung TV monitor fixed to the rear hatch that creates a virtual driving range, and light green trim that resembles a golf course green. The Hole-in-One Soul also features two of Wie's tournament-used golf bags and eight-inch Diamond Audio speakers, a subwoofer and amplifiers.

"Michelle Wie is an amazing talent with an incredible eye for design, and West Coast Customs has taken her artwork and developed a truly one-of-a-kind vehicle that captures her youthful spirit and imagination," said Michael Sprague, Kia Motors America's vice president for marketing and communications.

Wie has served as Kia's official golf ambassador and a spokesperson for the brand since early 2010. In a recent advertisement, Wie is shown driving a bright red Kia Soul to a country club, where she tees off and blasts a long drive to the amazement of fellow golfers.

On sale since late 2009, the Kia Soul features a choice of two four-cylinder engines, each of which are capable of 30 miles per gallon in highway driving. This year, Kia has sold more than 85,000 Souls through the end of October, making it the automaker's second-most popular vehicle behind the midsize Sorento SUV.

See more coverage of the 2011 SEMA Auto Show.

JEFFREY ARCHER is fortunate to have turned a passion for cars into a career. His wide-ranging automotive experience includes work for automakers and dealers in addition to covering the news. When not writing, he spends his time searching for unique cars on AutoTrader.com.
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
'Hole In One' Kia Soul - SEMA Auto Show - Autotrader