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Auto Show:  2011 Sema Auto Show

Kia to Debut Surf-Themed Rio at SEMA


by Ross Darby October 2011

Kia's reign here in the States isn't the longest, nor most storied of the marques available on our market. In fact, the company only opened up in Korea a mere six years before the surf-crazed 1950s started here in the US. But that won't stop the company from debuting a surf-themed version of its all-new Rio 5-door at SEMA this year.

Bowing alongside five other sports-themed Rio 5-doors, the Antenna-built Rio will feature a special "golden-brown" paint, with matching gold wheels. Up front will be a front splitter made of wood similar to that used in old school surfboards to appeal to the "totally radical surfing enthusiasts."

In the hatch we find an interesting mix of a record player, 80's-style arcade games, and - arguably the only thing really surf-themed - shelves to store your wet suit on after a day of riding some nice kegs and hopefully not going over the falls. The rendering also features some sort of potted plant, which we can only assume is wheat grass to put in your post-shred smoothie.

Interestingly, the rendering does show a surfboard, but only awkwardly wedged between this menagerie of other objects in the hatch, fully entering the passenger compartment, and even requiring the sunroof to be open in order for it to fit. Kia may be showing its lack of presence during the big surfing boom by not including a simple surfing rack on top for doing the same thing much easier. Though that may be Antenna's doing, too.

Nonetheless, make sure you check out this car, as well as the other five, when they debut at SEMA on the first of next month.

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Kia to Debut Surf-Themed Rio at SEMA - Autotrader