For 2025, Lincoln ups the Aviator’s game, adding a bold new front end, more standard high-tech features, and more luxury. All this “more” also adds up to more dollars, as the 2025 model sees a significant price increase over the 2024 Aviator. However, in the world of 3-row luxury SUVs, the Aviator delivers an impressive list of standard and optional equipment, making it a relative bargain.
All Aviator models, offered in Premiere, Reserve, or Black Label trims, derive power from a single source: a 400-horsepower twin-turbocharged V6. Rear-wheel drive is standard on the Premiere and Reserve, and all-wheel drive (AWD) is optional on both and standard on the Black Label series.
With seating for seven, the Lincoln Aviator’s 3-row rivals include the Acura MDX, Cadillac XT6, Lexus TX, Infiniti QX60, and Volvo XC90.
What’s New:
For 2025, Lincoln ups the Aviator’s presence with a bold new front end and new headlight designs, including animated light strips that put on a little show every time you approach the vehicle. The Reserve trim gains an adaptive suspension system, an illuminated Lincoln grille star emblem, and adaptive LED headlights that adjust illumination based on speed. All Aviator trims now feature a panoramic sunroof and Lincoln’s Co-Pilot360 2.1 suite, adding a 360-degree monitor, reverse automatic braking, and a 4-year subscription to the BlueCruise hands-free highway driving assistant. Inside, the Aviator gets a larger infotainment touchscreen and digital instrument cluster and a new, faster operating system called Lincoln Digital Experience that lets you personalize settings, surf the web, and even stream movies (while parked).
Our Recommendation:
While the Premiere offers a lot for the money, we think luxury buyers will like the Reserve trim better. The price is right, and the optional equipment list is plentiful.
These are the manufacturer’s suggested retail prices (MSRP) and include the $1,395 factory-to-dealer delivery fee (destination charge). Prices are current at the time of publishing.
Aviator Premiere
Starts at $59,890 | See listings
- Turbo V6 engine with 400 horsepower
- Co-Pilot360 2.1 driver assist suite
- BlueCruise
- Power liftgate
- Heated and ventilated front seats with power lumbar support
- Power-folding third-row seat
- Tri-zone climate control
- 12.4-inch digital instrument cluster
- 13.2-inch infotainment touchscreen
- Apple CarPlay/Android Auto
- 10-speaker Lincoln Premium audio
- See more
Aviator Reserve
Starts at $68,990 | See listings
- Panoramic sunroof
- 360-degree surround-view monitor
- 14-speaker Revel audio system
- Hands-free power liftgate
- 4-zone climate control
- Premium leather upholstery
- Power tilt/telescoping steering wheel
- See more
Aviator Black Label
Starts at $88,490 | See listings
- Standard AWD
- 22-inch wheels
- Soft-close front doors
- 28-speaker Revel Ultima audio
- 30-way Perfect Position massaging front seats
- Adaptive LED headlights
- Heated and ventilated front and second-row seats
- See more
2025 Lincoln Aviator Premiere: $59,890 (RWD), $62,390 (AWD)
The Premiere is surprisingly well equipped for an entry-level model, so much so that many luxury buyers may not feel the need to look any further. Coming in just under $60,000, the Aviator Premiere offers the competition a run for their money, even with the few optional upgrades added in.
The Premiere rolls on 20-inch bright machined alloy wheels wrapped in all-season tires. An 18-inch compact spare tire serves as a backup. This year, an adaptive suspension system is new for a smoother, more controlled ride.
Additional standard features include heated power-folding side mirrors with driver’s side auto-dimming feature, a panoramic power sunroof, rain-sensing heated VisoBlade front wipers, Intelligent Access keyless entry with push-button start, remote start, and the SecuriCode hidden keypad entry system. Lincoln Embrace adds illuminated door handle pockets, a Lincoln logo welcome mat, and a cluster display welcome.
Finishing off the Premiere’s exterior feature set is rear privacy glass, a power liftgate, a capless fuel filler, aluminum roof rails, and wiper-activated LED headlights.
Naturally, Lincoln’s Co-Pilot360 2.1 comes standard. This sophisticated suite of driver aids includes forward collision warning with pedestrian detection, intersection assist, automatic emergency braking, lane-departure warning, lane-keeping assist, a blind-spot monitor with trailer coverage, rear cross-traffic detection with braking, evasive steering assist, road edge detection, automatic high-beam headlights, a rearview camera, and rear parking sensors.
This year, Co-Pilot360 2.1 Vision adds a 360-degree monitor, reverse brake assist, and Lincoln’s BlueCruise hands-free highway driving assist with a 4-year complimentary subscription.
Additional safety features include front parking sensors, hill start assist, auto brake hold, a tire pressure monitor, and auto on/off headlights. The Aviator’s airbag count includes driver and front passenger knee airbags and 3-row side curtain airbags. Lincoln’s MyKey programmable key fob allows you to limit certain features like audio volume and top speed, while the Phone-as-a-Key feature does what its name implies.
As handsome as it is on the outside, the Aviator’s true beauty resides inside its cabin, where luxury appointments are numerous. The list starts with a 10-way power driver’s seat with memory and an 8-way power passenger seat. The front Comfort Seats are heated and ventilated; both feature power lumbar support. The second row features captain’s chairs separated by a mini console (includes a power Tip-and-Slide release), while the 50/50-split power-folding third-row seat offers room for two. Lincoln’s Micro Perforated Lux synthetic leather upholstery is almost as nice as leather.
Luxury amenities include tri-zone automatic climate control with a rear auxiliary heater/cooler, one-touch up/down power windows, and a heated power tilt/telescoping steering wheel with controls for the cruise, audio, and phone.
The list continues with lighted visor vanity mirrors, an overhead console with a sunglass holder, and a frameless auto-dimming rearview mirror. Eleven power points are included: one 110-volt outlet, two 12-volt outlets (one in the console and one in the cargo bay), and eight smart-charging USB ports (one type-A and seven type-C) divided between the three rows. A wireless phone charging pad is also standard.
The driver receives information via a 12.4-inch configurable digital instrument cluster with various screen settings, including the Drive Mode displays for Conserve, Deep Conditions, Excite, Normal, and Slippery.
To the right of the cluster is a large freestanding 13.2-inch touchscreen equipped with the new Lincon Digital Experience developed in conjunction with Google. The setup includes a 10-speaker premium Lincoln audio system, Apple CarPlay, Android Auto, SiriusXM satellite radio, a 5G LTE Wi-Fi hot spot, and access to Lincoln Connect apps and services. The system also allows for personal profiles covering individual settings for climate, driver-assist features, audio, mirrors, and seats. Owners can access Amazon Alexa and Google Maps and even surf the web or stream movies when the vehicle is parked.
Finally, the Premiere comes standard with a Class III Trailer hitch, trailer sway control, and Smart Trailer Tow.
The Premiere II (101A) group adds a head-up display, heated second-row seats, and a 14-speaker Revel audio system.
On a 60-month loan at 5% financing and $0 down, the 2025 Lincoln Aviator Premiere monthly payment starts at $1,130. See the 2025 Lincoln Aviator Premiere models for sale near you
2025 Lincoln Aviator Premiere includes:
10-way power driver’s seat — Includes power lumbar support to help find the perfect driving position. It also has memory, so you don’t need to start from scratch whenever someone gets behind the wheel.
Co-Pilot360 2.1 — A comprehensive suite of driver assistance features helps the driver see and avoid potential collisions. The system also aids in lane-keeping, high-beam headlight regulation, and rear parking assist.
BlueCruise – Lincoln’s hands-free highway driving assistant lets the Aviator drive on approved highway stretches. It can even change lanes or position the Aviator away from vehicles in an adjacent lane.
2025 Lincoln Aviator Reserve: $68,990 (RWD), $71,490 (AWD)
The Reserve trim brings more luxury and technology to the 2025 Lincoln Aviator, making it a better choice for those who like to be pampered.
Building off the Premiere II’s standard features, the Reserve adds 21-inch wheels, additional sound insulation, 4-zone automatic climate control with a 5.8-inch second-row LCD touchscreen controller, premium leather upholstery (first and second rows), and ambient interior lighting. An Illumination Package adds adaptive pixel LED headlights, speed-dependent adjustable light beams, steering-responsive headlights, and Lincoln signature lighting with LED daytime running lights.
The Reserve II package (201A) adds 22-inch wheels, rear door sunshades, heated and ventilated second-row seats, massaging 30-way Perfect Position front seats, and a 28-speaker Revel Ultima audio system.
Options include a second-row bench seat, Dynamic Handling Package, and the Jet Package, which adds 22-inch black aluminum wheels and black exterior elements (also available on the base Reserve trim).
On a 60-month loan at 5% financing and $0 down, the 2025 Lincoln Aviator Reserve monthly payment starts at $1,302. See the 2025 Lincoln Aviator Reserve models for sale near you
2025 Lincoln Aviator Reserve includes:
Panoramic sunroof – Glass panels allow additional light to enter the cabin. The front panel can vent or open fully to let in more fresh air.
Power tilt/telescoping steering wheel – It’s linked to the driver’s seat memory, so you won’t have to search for the ideal placement repeatedly.
Revel audio – This 14-speaker audio system awakens your music with powerful bass, bright highs, and crystal-clear vocals.
2025 Lincoln Aviator Black Label: $88,490
The Black Label is the last word in Lincoln luxury. It brings more features, equipment, and a host of services designed to replicate having a personal concierge.
Building on the Reserve II trim, the Black Label adds standard AWD, soft-close front doors, LED fog lamps, 22-inch wheels, and exclusive Black Label exterior trim and styling elements. The Dynamic Handling Package is also standard.
Savannah leather upholstery covers the first- and second-row seats.
Black Label member privileges include pickup and delivery of your vehicle for all service needs, 70,000 Lincoln Access Rewards points that you can redeem for services like automotive detailing, and an extended Premium Maintenance Plan covering four years or 50,000 miles. Black Label members also receive a personal, single point of contact during the entire buying experience, a mobile showroom that comes to you, and membership in the Avis President’s Club.
In addition to the blacked-out Jet appearance package and Dynamic Handling Package, the Black Label offers the Black Label Special Edition, which includes 22-inch black aluminum wheels, black exterior styling elements, and a black-painted roof.
On a 60-month loan at 5% financing and $0 down, the 2025 Lincoln Aviator Black Label monthly payment starts at $1,670. See the 2025 Lincoln Aviator Black Label models for sale near you
2025 Lincoln Aviator Black Label includes:
Revel Ultima audio — Includes 28 strategically placed speakers, a powerful amp, and a built-in subwoofer, creating an immersive sound experience.
Adaptive LED pixel headlights – These upgraded units provide a brilliant light pattern and swing with the steering wheel, illuminating corners.
Black Label services – From the single point of contact buying experience to the myriad additional services and maintenance, the experience is the ultimate luxury.
