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Car Buying

Super Bowl Ads: Our Favorite Big Game Car Commercials

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author photo by Doug DeMuro February 2014

As usual, many companies gave us exciting, intriguing and downright hilarious commercials at this year's Super Bowl. We've rounded up each of the automotive Super Bowl ads for your viewing pleasure.

Audi: Doberhuahua

Audi's "Doberhuahua" commercial highlights the downside of compromise through the eyes of a couple who consider breeding a Doberman and a Chihuahua. The ad notes the all-new 2015 Audi A3 is "designed without compromise," implying that the compact Audi may be small, but it doesn't lose the characteristic Audi cachet. The 2015 Audi A3 goes on sale this spring, with prices expected to rival the Mercedes CLA in the low-$30,000 range.

Chevrolet Silverado: Life

Chevrolet mentions the upcoming World Cancer Day and simultaneously shows off its new 2014 Silverado pickup in "Life," a commercial that celebrates cancer survivors through the eyes of a Silverado-driving couple. Released last year, the 2015 Silverado was completely redesigned to offer better gas mileage, more luxury, improved capabilities and a long list of new features and options.

Chevrolet Silverado HD: Romance

The all-new 2015 Chevrolet Silverado Heavy Duty stars in "Romance," a Chevrolet commercial that depicts a rancher using his pickup to bring together his eager bull and a field full of cows. The ad displays the capabilities of the newly redesigned Silverado Heavy Duty, which is aimed at drivers who tow and haul heavy loads, or use their pickups for commercial purposes. The 2015 Silverado HD goes on sale this year.

Chrysler 200: America's Import

Bob Dylan speaks on behalf of the all-new 2015 Chrysler 200 in "America's Import," a two-minute ad that touts the latest addition to the Chrysler lineup. The ad pitches the 200 as an all-American sedan, much in the same way that the brand's "Imported from Detroit" ads have appealed to patriotism over the last few years. Released earlier this year, the all-new 200 is a midsize sedan that's set to rival established players like the Honda Accord and Toyota Camry when it goes on sale this spring.

Ford: Nearly Double

Comedian Rob Riggle and actor James Franco team up in "Nearly Double," a Super Bowl ad that touts the Ford Fusion Hybrid's excellent fuel economy rating of 47 miles per gallon. The commercial reminds shoppers that the Fusion Hybrid gets "nearly double" the fuel economy rating of an average car by offering two ads -- one that's "nearly double" the length of the first one.

Honda: Hugfest

Honda's contribution to this year's Super Bowl ads features action movie star Bruce Willis -- but not in his usual role. Instead, the actor discusses Honda's focus on safety in an ad entitled "Hugfest," which suggests that viewers should hug those around them. The ad also mentions that Honda builds more top-safety-rated cars in the United States than any other brand, according to the nonprofit Insurance Institute of Highway Safety.

Hyundai Elantra: Nice

The 2014 Hyundai Elantra shows off its many capabilities in "Nice," a Hyundai commercial that shows a man driving an Elantra pursuing a woman with the same car. The ad highlights the acceleration, handling and sound system of the compact Elantra sedan, which was heavily updated for the 2014 model year.

Hyundai Genesis: Dad's Sixth Sense

The all-new 2015 Hyundai Genesis shows off its available emergency braking feature in "Dad's Sixth Sense," a commercial that shows a father saving his son from danger -- until the Genesis steps in to save the day instead. The Genesis is a rear-wheel drive luxury sedan now entering its second generation following a global unveiling last month at the Detroit Auto Show. The sedan will go on sale this spring.

Jaguar: Rendezvous

In Jaguar's "Rendezvous" Super Bowl ad, British actors Ben Kingsley, Tom Hiddleston and Mark Strong helped to debut the all-new F-Type Coupe, which was revealed last year. The actors played James Bond-style villains using the F-Type Coupe -- and other vehicles, including a helicopter -- as their method of transport. The F-Type Coupe will join the two-seat F-Type Roadster in Jaguar dealers this spring.

Kia K900: The Truth

Laurence Fishburne stars in "The Truth," a Kia commercial that debuts the brand's all-new K900 luxury sedan. Reprising his role as Morpheus from "The Matrix," Fishburne demonstrates many of the K900's high-end touches, including its excellent sound system and upscale look and feel. The K900 goes on sale early this year -- and Kia's Super Bowl ad will be important to let shoppers know that the brand is now offering a model in the luxury sedan segment.

Maserati: Strike

Maserati used this year's Super Bowl to show off its all-new, more affordable Ghibli sedan. In "Strike," the brand shows several seemingly unrelated scenes before the Ghibli "strikes" late in the commercial. Starting around $66,000 with shipping, the Ghibli is the most affordable Maserati in years. Maserati's minute-and-a-half commercial will certainly help shoppers get acquainted with the new sedan.

Toyota Highlander: Muppets

Former NFL player Terry Crews is driving along in his new 2015 Toyota Highlander when, suddenly, he finds the crossover overtaken by singing Muppets. That's the basic plot of Toyota's Super Bowl ad, which highlights many of the 2015 Highlander's features -- including a large cargo area, a panoramic sunroof and considerable interior room. The 2015 Highlander, which marks the beginning of the popular crossover's third generation, is already on sale.

Volkswagen: Wings

In "Wings," Volkswagen speculates that a German engineer sprouts wings every time a Volkswagen reaches 100,000 miles. While "Wings" doesn't advertise a specific Volkswagen model, it highlights the brand's reliability, claiming that VW boasts more cars on the road with 100,000 miles than any other automaker.

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Super Bowl Ads: Our Favorite Big Game Car Commercials - Autotrader