The parent company of Jeep, Ram, and Fiat says that it plans to raise about $4 million to help the Global Fund fight public health emergencies by selling special edition versions of its vehicles.
The special editions will feature (RED) branding, marking the first time in 15 years that an automaker has partnered with the Global Fund. Stellantis, which also markets Chrysler and Dodge, says that its $4 million target is spread out over the next three years to help the Global Fund and (RED) in its efforts to fight emergencies such as AIDS and the COVID-19 pandemic. The (RED) program is perhaps best known for using U2 frontman Bono as its spokesperson.
Jeep plans to start with (RED) versions of its Compass and Renegade compact SUVs, which will feature color-matched exterior trim and a badge with the silhouette of a Willys World War II-era Army Jeep.
Jeep joins U2’s Bono in and effort to help fight the pandemic.
At Ram, the launch vehicle for the (RED) program is a Ram 1500 pickup finished in black with red badging on its hood and door panels.
Ram joins U2’s Bono in and effort to help fight the pandemic.
Fiat’s effort — an electric 500 — will stay in Europe, at least for now. Fiat currently sells only a single model in the U.S., the 500X SUV.
Fiat joins U2’s Bono in and effort to help fight the pandemic.
The automakers have not said how much the new special edition models will cost. See Ram models for sale, See Jeep models for sale, and See Fiat models for sale
