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Mazda to Honor Frontline Heroes with Miata Special Edition Giveaway

For many of us, this year won’t end soon enough. For Mazda, 2020 marks its 100th year, a milestone worthy of commemoration, and in honor of Mazda’s centennial, the limited-run MX-5 Miata 100th Anniversary Edition is coming to us this fall. On any other year, this would be exciting news for car enthusiasts, but a lot is happening right now, which is why Mazda is giving away 50 of these special vehicles to everyday heroes that you can nominate between now and October 25th.

In 2019, Mazda brought us the MX-5 Miata 30th Anniversary Edition in a bright OSHA orange that sold out instantaneously, and for 2020, we are getting another special edition for the brand’s centennial. Mazda has produced a number of beautiful limited-run models over the years, and this one is no exception. From 1991’s British Racing Green (BRG) with a Nardi wood shift knob and handbrake grip to the 1995 M edition in Merlot Mica burgundy with gold BBS rims, or an Electric Blue NB generation that I regret not buying from a relative, these cars are becoming desirable classics.

The 2020 Mazda MX-5 Miata 100th Anniversary Edition stays in line with its special edition predecessors and is destined to be a collectible that can be enjoyed to its fullest. Wearing a special shade of Snowflake White Pearl Mica, and adorned with “100 Years 1920-2020” badging on the front fender, wheel center caps, floor mats, and key fob, the lush oxblood red leather interior is what stands out the most to me. While the roof is body-colored on the retractable fastback model, the rag-top wears a matching red to the interior and adds a little extra panache to the tiny sports car with its color scheme borrowed from the historic Mazda R360 Coupé. Not many vehicles can rock a burgundy soft-top, and it looks fantastic on the MX-5 Miata 100th Anniversary Edition.

Available this autumn, the Mazda MX-5 Miata 100th Anniversary Edition starts at $33,615 for the soft-top, and $36,370 for the RF hardtop — a $1,945 premium over the Grand Touring trim on which this model is based. Available with 6-speeds in an automatic or manual transmission, power comes from a 2.0L naturally aspirated 4-cylinder engine producing 181 HP and 151 Lb-ft of torque, quick enough to propel the featherweight coupé from 0-60 in 5.7 seconds that feels absolutely thrilling with the top down and the wind blowing through your hair.

While Mazda has been celebrating their centennial, they have also made a commitment towards giving back to the community in this unprecedented time. Starting in April, Mazda’s Essential Care Program offered free oil changes and car cleaning services to frontline workers, whether they own a Mazda or not, and are now raising the generosity bar even higher by giving away Mazda MX-5 Miata 100th Anniversary Editions to 50 worthy individuals that you the reader, can nominate to win. Between now and October 25th, participate in Mazda Heroes: Honoring the Human Spirit by visiting This program is not limited to just frontline workers, but to those who have risen to our current challenges to help others in need. So, if you know a hero who has risen above and beyond in light of recent challenges, consider giving them a nomination, because it might be you begging them for a top-down cruise once our hindsight on this year is 20/20. Find a Mazda MX-5 Miata for sale


Sam Keller
Sam Keller
Sam Keller is an Editorial Contributor for Autotrader & Oversteer since 2017. He enjoys covering everything from auto history and classic cars, modern and vintage driving impressions, as well as everyday car news stories. Currently based in Los Angeles, California, Sam can be found on Instagram at @hamptonwhipz where he documents interesting vehicles he encounters on his travels.

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