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Remember the Suzuki Equator, a Suzukified Nissan Frontier?

There was a time not long ago when Suzuki had grand plans of market share in the U.S. They had a small car called the Kizashi. They had a smaller car called the SX4. They had an SUV called the XL-7. And they decided: You know what we need to succeed in the American market? A pickup truck. So they got one. See the Suzuki Equator models for sale near you

Of course, engineering a pickup truck to compete with all the trucks available in the United States is very difficult, so Suzuki went a slightly easier route. They called up Nissan and asked if they could slap a Suzuki badge on the midsize Nissan Frontier pickup. And so the Suzuki Equator was born.

That’s right: Suzuki sold a pickup in the United States, and it was called the Equator. You’ve probably never seen one, but they’re out there roaming the streets, with a giant S where the Nissan logo should be. Surprisingly, it lasted for 4 years — 2009 through 2012 — with mostly the same model range as the Frontier, including an extended cab, a crew cab and a choice between 4-cylinder and V6 engines. There were two trim levels: the base-level Equator and the upscale one, inexplicably called the Equator RMZ. The RMZ offered a navigation system; it was a removable Garmin.

Of course, Suzuki didn’t sell too many Equators. There are currently only 28 listed on all of Autotrader, compared to 1,509 listings for 2009-2012 Frontiers. But if you’re ever looking for a used Frontier and aren’t finding a good deal, you might want to search for an Equator instead. Given the fact that most people don’t even know they exist, we suspect most dealers will probably offer a pretty good deal. Find a Suzuki Equator for sale

MORE FROM OVERSTEER:
The Chevy Colorado Pickup Has an SUV Version in Australia
The Audi RS2 Is the Coolest Wagon of Them All
Here’s What It’s Like to Drive an Aston Martin Through the Middle of Nowhere

 

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11 COMMENTS

  1. The Suzuki runs better than any other mid size. Whole lot more HP. More Leg room than the other’s. 285 hp v6 isn’t Bad , 4 wheel Drive is strong.

  2. I’m pretty sure West Virginia must be where all the oddball trucks go to live. There are a couple of these that run around near me as well as a couple h3t’s and Mitsubishi raiders. Also a couple of the Isuzu s-10’s and Chevrolet’s entire production of full 4 door s-10’s.

  3. Fun fact: all things considered, the Equator was the better truck. It was nearly identical in almost every aspect expect it had a better warranty than the Nissan.

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a multitude of magazine publications and websites, including here at Autotrader — where he launched the Oversteer enthusiast blog — along with Jalopnik, GQ, and The Week. His YouTube channel has hundreds of published videos and has racked up hundreds of millions of views. Today, Doug lives in San Diego, California, with his 1997 Land Rover Defender 90 NAS, 2005 Ford GT, and 2012 Mercedes-Benz E63 AMG Wagon.

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