Like many of you, I watched last night’s Super Bowl — and like many of you, I paid attention to the commercials just as much as the game, since they have a reputation for being the best that most brands can come up with. Although it seems Amazon and Tide made the biggest impression, there were a few excellent car commercials, too — and (in my opinion) these were the four best, in no particular order.
Jeep: Anti-Manifesto
Jeep’s "Anti-Manifesto" ad is a simple premise: Many car commercials view their Super Bowl ad as a manifesto, providing "grandiose speeches" to make a big point. Instead, "Anti-Manifesto" simply shows a 2018 Jeep Wrangler driving through a relatively deep body of water before climbing a rocky waterfall — a simple ad that apparently uses one simple take and some voiceover to display the Jeep Wrangler’s amazing capabilities. Find a Jeep for sale
Jeep: Jurassic
Jeep’s "Jurassic" Super Bowl commercial started with a few scenes from the Jeep Wrangler’s original appearance in the very first Jurassic Park movie back in 1993. Then the commercial cuts to present day, where Jeff Goldblum (one of the stars of the original movie) is driving a 2018 Wrangler away from an angry dinosaur. It turns out to be just his imagination. At the end of the commercial, he’s shown sitting in a Jeep dealership showroom, where a salesperson approaches and asks if he’d like to take a test drive. Find a Jeep for sale
Kia Stinger: Feel Something Again
Kia showed off its new Stinger GT in a hilarious ad featuring race car driver Emerson Fittipaldi, who watches stunned as Aerosmith front man Steven Tyler drives a new Stinger GT around a race track … backwards. The drive takes Tyler back in time, to a period where he had throngs of adoring fans eagerly pursuing a younger version of himself. The ad’s tag line, "Feel Something Again," is perfectly appropriate. Find a Kia for sale
Toyota: One Team
Toyota’s "One Team" ad is a funny ode to togetherness, showing leaders from several different faiths all coming together — in a Toyota Tundra, of course — to watch their favorite team play football. The ad makes some funny quips before it ends by reminding us that "we’re all one team" as the rabbi, priest, imam and monk all sit together in the stands and cheer for their team. Find a Toyota for sale
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No one has pointed out the Jeep Anti-Manifesto was aired after their sister company’s RAM MLK fully Pro-Manifesto ad. While I thought the simplicity of the Jeep ad made it successful, I thought the RAM ad kinda discredited it…
The Anti-Manifesto was fantastic. I agree that it would have been better with no narrator and just the word Jeep at the end. I’ve had a Wrangler for a while and after that commercial a few coworkers asked me about them. At least one of them is likely to pick one up soon. It was a very effective commercial.
The Jeep anti-manifesto was my favorite commercial of the night. But I think it would have been just that much better if there had been no narrator at all. If the commercial just showed the Wrangler crossing the stream and climbing up the waterfall, no one speaking, and at the end the screen just simply said “Jeep”.
The Amazon commercials were on YouTube for weeks though…
How did the Vikings Ram commercial not make this list?!