Weird tailgates are a growing trend in full-size pickup trucks. It started last year when the all-new 2019 GMC Sierra was unveiled with its available MultiPro tailgate, which offers six different tricks like load stops, steps and even a desk. Now Ram has responded to the MultiPro tailgate with a trick tailgate of its own. Ram calls it a multifunction tailgate with two doors that swing open 88 degrees — but what everyone else has been calling this revolutionary design for the last century or so is "barn doors."
Seeing this new tailgate just reminded me of the old Chevrolet Tahoes and Suburbans from the 1990s that seemed to be very common with barn doors, as opposed to a more traditional lift gate. Then I wondered: how long have big SUVs been available with barn doors? As far as I can tell, barn doors on the Chevy Suburban go back as far as the 1950s.
Pickup trucks as we know them have been around for more than a century now — so what took the auto industry so long to give a pickup truck barn doors? It seems like this is something that used to be a popular option on big SUVs, but just kind of went away. Barn doors can still be found on commercial vans like the Ford Transit and Ram’s own ProMaster line of vans — so why is this ancient technology just now being brought over to pickup trucks?
I think the answer is a simple one, and it’s cost. I’m sure this isn’t the first time a major truck manufacturer has thought about adding some variety to its tailgate — but over the years, everyone just kind of agreed to stick with the nice, low-cost, swing-down tailgate that’s been the default since the dawn of pickup trucks. If it ain’t broke, don’t fix it, right?
Well, now pickup trucks have become lifestyle vehicles, where people will pay big money for luxury versions — so they’re no longer just bare-bones work haulers. So GMC has been able to justify the cost of spicing things up — and Ram has answered the call to compete. It makes me wonder how long Ram has been holding on to a design like this, and is now finally using it to compete with the industry-exclusive MultiPro tailgate.
But the real question is: is this tailgate-mania we’re seeing unfold just a fad, or can we expect some kind of gimmicky tailgate from every truck manufacturer going forward? We’re at the point where General Motors, Ram and even Honda have some sort of unconventional tailgate that does more than just swing down. Will Ford, Toyota and Nissan follow suit — or will we look back on this era as that time when automakers experimented with weird tailgates? Either way, I hope the long-overdue pickup truck barn doors endure.