2012 Ford Focus

These days, Ford is all about technology. SYNC can hook up to your iPod, connect to your phone, and even read your text messages aloud. MyFord Touch replaces a traditional center console with a touch screen, and can provide a wireless hotspot internet connection when parked. And the Blue Oval's Blind Spot Mirror, Cross Traffic Alert, and MyKey systems each bring a new level of advancement to driving. It's no wonder, then, that newly-announced official car of the Consumer Electronics Show is one of Ford's newest models: the completely redesigned 2012 Focus.

According to Ford, the Focus will have a prominent presence throughout the show, including overt signage, displays, and demonstrations. The Focus marks the second year in a row Ford has provided the official car for the show, which bills itself as the largest technology trade show in the world. Last year's honors went to the full-size Taurus.

"We're excited for the Focus to reach dealers," Ken Czubay, Ford Motor Company's vice president for U.S. marketing, sales, and service, adding that Ford wants "to share that excitement and the unprecedented level of technology Focus has to offer with the global consumer electronics industry."

Sharing the Focus with convention-goers won't be Ford's only contribution to the convention. For the fourth straight year, the Blue Oval's chief executive Alan Mulally will be a headline speaker at the show, which runs from January 6 to 9, 2010 in Las Vegas.

The show's dates fit in with the Focus' launch, set for early 2011 in the United States, while the technology-laden Focus fits in just as well with the show's purpose. Ford touts its new compact as one of the most technologically-advanced cars on the market, featuring SYNC, MyFord Touch, a Sony audio system, keyless "Intelligent Access," an active parking assistant, and a push-button starter.

"Customers want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity, and driving quality they demand from larger vehicles," said Czubay. "With the all-new Focus leading the pack, our next generation of smaller cars and utilities will prove that Ford is ready to meet that challenge."

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Jeffrey Archer is fortunate to have turned a passion for cars into a career. His wide-ranging automotive experience includes work for automakers and dealers in addition to covering the news. When not writing, he spends his time searching for unique cars on AutoTrader.com.

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