• The Infiniti M35h is faster than the Porsche Panamera S Hybrid in a drag race
  • Infiniti's stats: 0-100 mph in 11.54 seconds and a quarter mile in 13.41 seconds

In a sign of the times, hybrids have become such an accepted part of car culture that they are now seen in everything from cheap and cheerful econocars to the most expensive Le Mans racers. In fact, in the performance world the extra boost of an electric motor during acceleration is like turbocharging with electrons.

As a result car makers have increasingly embraced the hybrid platform as a way to both make their top performing vehicles perform even better, and, in the face of tougher emissions regulations, make them better for the environment.

Although the current selection of high-performance hybrids is pretty slim, the few that are on the road are vying for attention in any way they can. Always fans of precision engineering, the Germans have made their mark with entrants such as the BMW ActiveHybrid 7 and the Porsche Panamera S Hybrid. Not content to let those storied European performance brands steal all the hybrid thunder, Infiniti has increasingly turned up the volume on a campaign to let the world know the M35h is the fastest hybrid on the road.

Late last year the M35h set off the opening salvo by claiming the Guinness World Record for fastest accelerating full hybrid, traversing a quarter mile in 13.896 seconds. After a bit of tinkering with software, Infiniti brought the car back to the track recently, and, under third party certification, was able to best that initial record with a 0-100 mph time of 11.54 seconds and a quarter mile of 13.41 seconds.

Those numbers are good enough to rank it faster than some performance icons, including the 2007 Porsche 911 Carrera and the 2007 Aston Martin V8 Vantage Volante. They are also quick enough for Infiniti to claim it can beat the pants off of one of its main performance hybrid rivals: the Porsche Panamera S Hybrid. Infiniti even kicked off a recent advertising campaign meant to highlight that one fact.

What it means to you:

If you're in the market for a high-performance car, the hybrid badge is no longer a reason to run the opposite way. In fact, with the Infiniti M35h as a guide, that hybrid badge may even mean its one of the best performers in the lineup.

author photo

Nick Chambers is a "next generation" car enthusiast, recognized for his green automotive coverage in Gas 2.0, The New York Times, Popular Mechanics, HybridCars.com and PluginCars.com. In addition, he's been syndicated in Matter Network, AP and Reuters.

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