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Auto Show:  2011 La Auto Show

Ford's Auto Show Booth Takes a Fun Route


author photo by Joni Gray November 2011

From a product standpoint, there's much to see at the Ford booth including hot new products like the 2013 Ford Mustang GT, Boss 302 and the new Ford Escape. But to kick off the all new, fuel efficient 2013 Ford Escape, the booth will include audience participation called "One Tank Routes" that feature local California businesses.

Surrounded by four Ford Escape displays, a trivia game about the car and the local area give show goers a chance to win prizes and have fun. Each location can be reached on just one tank of gas in the new Escape. The car gets 28 hwy./20 city mpg, which is a 5 miles per gallon improvement on the outgoing model.

The participating companies in L.A. include the San Luis Obispo Farmer's Market, Santa Barbara Olive Company, the Tech Museum of Silicon Valley and Mammoth Mountain Resorts.

Each business will give away prizes based on the live auto show trivia game. The promotion will move its way through other major cities as auto show season continues through the spring with each local auto show sponsoring four unique local businesses.

The game helps to promote a reality television series coming in the spring called "Escape Routes," which will pit six teams of two drivers on road challenges using one tank of gas each. One place you may see it is on the next season of American Idol on Fox.

Ford is taking applications for the challenge now on their Ford Social site. Ford based on original videos will choose five of the teams and one team will be chosen by consumer voting.

Much like the Ford Fiesta challenge last year, the ongoing series of reality TV videos will document the six teams as they accept and meet challenges given to them by Ford. The difference with this promotion is that each challenge will be only one week in duration and they will be held in only ten cities across the nation - New York, Boston, Philadelphia, Chicago, Detroit, Atlanta, Miami, Los Angeles, San Francisco, Portland and Seattle.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Ford's Auto Show Booth Takes a Fun Route - Autotrader