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Auto Show:  2011 La Auto Show

Nissan LA Auto Show Display Showcases Interactive Social Media


author photo by J. Mark Sternberg November 2011

Nissan is turning to social media to help promote its cars at this year's LA Auto Show. The Japanese carmaker's booth showcases posts live as they are posted to the net during the show.

A pair of large TVs runs the length of Nissan's booth. The screens display the most current auto show related comments as they are sent to the company's Twitter feed.

Before you get any ideas, take note that the feed is moderated to edit out any vulgarity. In spite of that, Nissan's social media manager, Josh Clifton, said the company would not be weeding out negative opinions of its cars, so feel free to let the company know what you love and hate about Nissan's cars.

Before the show, Nissan asked its fans and followers for their thoughts on its Nissan Juke compact SUV. "We crowd sourced our fans and took their comments then wrapped a Juke with a couple thousand of the responses," Clifton said.

The custom vinyl wrap features gems like "I love my Juke like a chubby kid loves burgers.", "Just washed my @nissanjuke . Sport mode is a great way to air dry." and "Go Juke yourself. You will be glad you did."

Nissan encourages show goers to actively get involved during the show too. The company has a set of Twitter and Facebook connected photo kiosks in its area. Savvy fans can write their opinions on dry erase boards, pose with them in front of the kiosk's cameras and post directly to their Twitter and Facebook feeds.

"[Nissan fans] see a car and they like a car and they want to interact with it. This way they can share our car with their friends," Clifton said.

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Nissan LA Auto Show Display Showcases Interactive Social Media - Autotrader