The 2020 Lincoln Aviator is one of the most highly-anticipated luxury SUVs of the year. Ever since we first got a glimpse of it at the New York Auto Show almost a year ago, we’ve been wondering how much it will cost. We finally have the answer and its starting price is $52,195 including a $1,095 destination and delivery charge. Ordering for the new Aviator begins next month and the first deliveries will start going out this summer.
Being a luxury vehicle, the price can go much higher from there. Here’s the pricing for each distinct model of the Aviator. All prices you see below include the destination and delivery charge.
· Aviator Standard: $52,195
· Aviator Reserve: $57,285
· Aviator Grand Touring: $69,895
· Aviator Black Label: $78,790
· Aviator Black Label Grand Touring: $88,895
Let’s go over what these fancy names mean. The Aviator Standard is the base model and upgrading to the Aviator Reserve gets you the midrange model, which adds features like quad-zone climate control, a 360-degree camera, Revel 14-speaker premium audio and a hands-free lift gate.
"Grand Touring" is the new name that Lincoln is using for its plug-in hybrid models. With a twin-turbocharged hybrid V6, the Aviator Grand Touring gets an upgrade in both fuel economy and performance, which is part of the reason for the price hike. The Grand Touring model also adds a panoramic sunroof, standard all-wheel drive and unique exterior accents.
Finally, the Black Label models are at the top of the line. The Aviator Black Label models have luxurious appointments such as special exterior features like 22-in wheels, heated and ventilated 30-way power front seats, a 28-speaker Revel 3D premium audio system, a head-up display and the Lincoln Co-Pilot360 Plus driver assistance technology suite which includes blind spot monitoring, adaptive cruise control, lane-keeping assist, automatic emergency braking, evasive steering assist, traffic sign recognition and much more. The Black Label trims also offer a choice of different "themes" that change the look of the interior much like in the other Lincoln Black Label vehicles.
The pricing of the Lincoln Aviator makes it competitive with other luxury 3-row SUVs such as the Land Rover Discovery and the Audi Q7. It’s looking very promising so far and we’re looking forward to finding out if it’s as strong of a luxury value as other recent offerings we’ve seen from Lincoln.