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Audi Reveals New Gadgets, Self-Driving Technology at Consumer Electronics Show

  • New Audi gadgets range from futuristic dashboard to matrix high beams
  • Automaker showed off a self-driving A7 that autonomously drove to the event
  • Self-driving technology could reach the brand’s lineup in the next few years

The annual Consumer Electronics Show seems to get more car-focused every year. This year’s event has certainly been no different, especially for luxury automaker Audi. The high-end brand debuted several new gadgets along with a futuristic autonomous version of its A7 sedan, which drove 550 miles from the San Francisco Bay Area to the event in Las Vegas.

In terms of gadgets and features, the automaker rolled out several, including production-ready items such as Android Auto and in-car iOS for the upcoming Q7 luxury SUV, and a futuristic dashboard with entirely touchscreen controls that will likely make its way into the next TT. Audi also showed off its new matrix high-beam lights, which automatically switch between high beams and low beams when needed.

But the star of Audi’s presentation at the Consumer Electronics Show was the autonomous A7, which arrived at the event after completing a 550-mile journey from the San Francisco Bay Area to Las Vegas without any driver input. A driver and passengers were in the car, the company said, but they weren’t needed to steer, brake or accelerate, thanks to a series of radar sensors, laser scanners and cameras that guided the car autonomously.

While Audi isn’t ready to roll out autonomous technology to the public just yet, the automaker expects to offer the feature as an option in its A8 sedan sometime in the next few years.

Keep checking back for more news from the Consumer Electronics Show, where we’re covering more automaker presentations as they happen.

What it means to you: The self-driving car is coming, and Audi has proven that it can look as sleek and luxurious as a traditional model.

Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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