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Autotrader Find: 1990 Lincoln Mark VII Bill Blass

You’ve heard of the Nautica Mercury Villager and the Eddie Bauer Ford Explorer, but here’s one co-branded Ford product that you may not be familiar with: Today’s Autotrader Find is a 1990 Lincoln Mark VII Bill Blass. Not only is this one of the only Mark VII Bill Blass models currently for sale on Autotrader, but it’s barely been driven, with only about 11k miles on the odometer.

You might be wondering, who or what is Bill Blass? Bill Blass was an award-winning American fashion designer and entrepreneur. His eponymous fashion house worked with Ford for decades to lend the Bill Blass name to variants of the Lincoln Continental and eventually the Mark series. This 1990 model is one of the last examples of a Bill Blass Lincoln, as the collaboration ended in 1992.

So, what makes a Bill Blass Lincoln special? This moniker used to mean more in the early days, starting in the late 70s. There would be a new Bill Blass version of the Continental every year with a new color scheme and a unique design. However, by the time Lincoln was nearing the end of the Bill Blass era in the early 1990s, the partnership amounted to little more than some branding of the Bill Blass logo on the carpets and seats of the car.

This well-preserved car is frozen in time and is a great snapshot of the American personal luxury car in the early 1990s. The whitewall tires, chrome trim, fake wire wheels and light blue color inside and out all add up to exactly what American car companies thought luxury was at the time.

But it doesn’t end there, the interior has those extremely cushy, couch-like seats, but they look like they’ve never been sat in. Come to think of it, this blue interior kind of reminds me of the inside of the 2020 Lincoln Continental Black Label in the Blue Rhapsody theme, except the 1990 Bill Blass car doesn’t have “Perfect Position” 30-way power seats.

Mechanically, this car actually has a lot in common with the Mustang GT of the era. It’s a coupe that rides on the Fox platform and uses the same 5.0-liter Windsor V8 engine as the Mustang, making 225 horsepower and 300 lb-ft of torque. Those numbers make this old man car a sleeper with some muscle.

You can pick up this barely-driven luxury car for the modest price of $14,995 at Zee Motors in Orange, California and brag to your friends that you drive a genuine Lincoln Mark VII Bill Blass … and then your friends will ask you who Bill Blass is. Find a Lincoln Mark VII for sale

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