The Beige Luxury Car Interior Is Dead

It seemingly happened overnight. Just a few years ago, everyone seemed fine with tan interiors in luxury cars, and you saw them in all sorts of BMWs, and Land Rovers, and Jaguars, and Cadillacs, and whatever. Now, in 2018, it’s dead: Nobody is ordering beige interiors anymore, or tan, or whatever you want to call it. The color is officially done.

OK, maybe it’s not "officially done," as virtually all automakers still offer beige interiors. But it seems to have gone the way of gold exteriors: It’s getting less popular, gradually phased out and soon it may be almost gone entirely. I say this as an expert in luxury automobiles, in the sense that I am constantly in car dealerships filming videos and reviewing cars, and I’ve noticed fewer and fewer with beige interiors. I took my Mercedes-Benz in for service this morning, and none of the 15 cars in the showroom were beige inside. Not one.

This wasn’t always the case. In fact, only about a decade ago, if you were buying a luxury car, you were pretty much choosing between a black interior or a beige interior — and most brands offered few other options. Gray was often available, too, and that was about it. Red and blue died after the 1980s and early 1990s, and beige was in vogue.

But no longer. These days, beige has been officially replaced by a huge smattering of brown-shaded hues, like reddish tanish brown and brownish reddish tan and tanish brownish red. Cars more commonly have dark blue interiors now, too — and white has become far more common, along with ultra-light gray. Car interiors are getting more interesting and more attractive — and, put simply, beige is starting to be viewed as a relic from the past. Where it was formerly the default color with a white exterior, white cars now often have red-brown or white interiors — and beige is relegated to special-order status only.

Soon, beige may be completely dead, remembered in the future exactly how we think of 1980s General Motors blue and red interiors today. And then, surely, it will one day make a comeback, because everything is cyclical. Even gold exteriors. Mark my words.

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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