The most-searched car brand by country is BMW, which tops car-brand searches for 61 different nations — just ahead of Toyota, with 56 countries. So says a new map, compiled by carwow.co.uk, which provides a global look at the most-searched car brands by country.
BMW’s first-place finish comes with especially strong showings in Asia, North Africa and Europe. Second-place Toyota returned excellent results in Australia and Oceania, Central Africa and North America. Other brands are spread globally, with Hyundai leading in 14 countries, Mercedes-Benz leading in eight, Volkswagen leading in seven and Chevrolet leading in five.
So what do the results tell us? Unsurprisingly, BMW is a popular search term in European countries, including its home market of Germany, where BMWs are popular vehicles. It’s also popular in emerging automotive markets such as India, South Korea and Russia, where BMWs are a recent luxury. Meanwhile, countries with a sharper focus on practicality tend to search for Toyota, with much of Africa, the Middle East and Australia eager to learn more about the brand.
The map also shows a few outliers among most-searched car brands. For example: Tech-obsessed China’s most-searched car company is Tesla, while South Africa and its neighbors prefer Mercedes-Benz. Volvo topped the search charts in Sweden, undoubtedly a function of its Swedish headquarters. And only one country went for an exotic brand: The most-searched car company in Niger, located in North Africa, is Bugatti.