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This Is the Coolest Volvo Ad of All Time

Volvo once ran an advertisement that compared its 740 station wagon to a Lamborghini Countach. You can see it pictured above, but the basic gist is this: There’s a Lamborghini Countach with a trailer parked next to a Volvo 740 Turbo Wagon. And the ad reads, "The basic idea behind the Volvo Turbo Wagon." See the Volvo 740 models for sale near you

The implication here is that in order to do everything you can do in the Volvo 740 Turbo Wagon, you’d need both a Lamborghini and a trailer — which is, of course, ridiculous. And the ad copy goes on to say that "this rig can do everything a Volvo 740 Turbo Wagon can do," including "hold loads of cargo, out-accelerate many performance cars and reach speeds of over 100 mph."

"It will also pull about 150 g’s," the ad says, "right from your wallet."

And so, if you want something that isn’t insanely expensive but still offers excellent performance and practicality, the ad implores you to buy a 740 Turbo Wagon — because, the ad says, "unlike other wagons, both ends of the 740 Turbo were built for hauling."

The funny thing is that the 740 Turbo Wagon is quite slow by today’s standards: It went from 0 to 60 miles per hour in a shade under 8 seconds, and its top speed was just under 125 mph. Even back then, the 740 Turbo was no competitor for the Countach, which could hit 180 mph and do 0 to 60 in fewer than 5 seconds. But the point was made, and everyone remembered it: The 740 Turbo wasn’t just a wagon. It was a sport wagon. That hauled from both ends. Find a Volvo 740 for sale

Volvo Ad

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