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Of Course the Porsche Taycan Is More Expensive Than Its Rivals

Porsche recently revealed the pricing for the high-performance, top-of-the-line Turbo and Turbo S models of its new Taycan electric sports sedan — and the initial announcement sent shockwaves through the electric vehicle enthusiast community. The Turbo will run for around $150,000, and the Turbo S about $185,000. That got enthusiasts asking: Why is a Taycan so much more expensive than a Tesla?

So many people asked this that I suspect Porsche pushed up its unveiling of the Taycan 4S, which starts at around $104,000 — a figure that’s sure to be a lot more attractive to the masses. I’ve watched this whole thing with some amusement because I don’t really understand the uproar around the Taycan’s pricing. Of course the Taycan is more expensive — it’s a Porsche. Did you expect anything less?

Porsche is the most expensive player in virtually every game it competes in. The Macan is more expensive than the BMW X3, the Mercedes-Benz GLC, the Volvo XC60 and every other compact luxury crossover. The Cayenne is pricier than the BMW X5, the Land Rover Range Rover Sport, the Lexus RX — whatever other midsize luxury SUV you can conjure. Same goes for the 911 versus, say, the Chevrolet Corvette and the Boxster and Cayman versus the BMW Z4 and Audi TT. Porsche is more expensive. Always. Period.

But Porsches are more expensive because they’re usually better. Porsche makes high-quality cars that drive really, really well. On paper, it makes absolutely zero sense why anyone would buy a Porsche. A Z4 is cheaper, an X5 has more stuff, a Corvette is just as fast, an XC60 has more interior room, blah blah blah. But then you get behind the wheel of a Porsche and you see that it’s about more than the numbers — and then you get it.

And so in this case, as in so many others, yes, a Porsche is more expensive than a Tesla. But I’d be willing to bet that the Taycan’s high-performance driving capabilities make it worth the cost — at least to discerning drivers who consider more than just on-paper stats when buying a car. Find a Porsche Taycan for sale

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4 COMMENTS

  1. Exactly accurate as to why Porsches cost more or, more correctly, how they can get away with charging more.  I’ve owned them for more than 40 years.  I would love to pay less but once you’ve experience Porsche, you can’t go back.  However, keep in mind that ‘bargain’ and ‘value’ aren’t the same thing.  

  2. I think what is so obnoxious is that Porsche originally announced the Taycan would be priced $76-80k. Now all of the sudden it’s $104k for a stripped-out base model with no options.  The base Taycan is slower and has less range than the Model S.
    Porsche got upset and was saying “Don’t compare us with Tesla”….when they clearly benchmarked against the Model S.
    I usually agree with Doug, but this statement is not correct “But Porsches are more expensive because they’re usually better.”
    Porsches are more expensive because THEY HAVE HIGHER PROFIT MARGINS. Porsche Makes an Average of $17,000 on every car It sells.

    • Porsche are more expensive because they know they can charge and people will still pay for the asking price. Simple as that. 

  3. Anyone who thinks Porsche is reasonable I point to to an options sheet at any car at your local dealer. They charge for EVERYTHING. Still amazed they offered Macan’s rear air vents as an option. Things come standard on a base $27k GTI.

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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