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Dodge Dart Registry is Crowd Funding for a New Car

  •  Dart registry works like a wedding registry
  •  Dart-owner hopefuls can solicit donations
  •  Funds raised go towards buying a Dart

Buying a new car would be a lot easier if you had a little help from your friends.  With that in mind, Dodge has launched the “Dodge Dart Registry.”  The site lets shoppers seek help from their friends and family to turn their dreams of owning Dodge’s latest compact sedan into reality.

Dodge says the Dart Registry works a lot like a wedding registry.  Users sign up and configure a Dart exactly how they want it, choosing engine size, trim level and options.  The Dart Registry then itemizes the Dart’s components, allowing friends and family to sponsor specific parts.  That means others can help you attain Dart ownership by paying for items like your headlights or steering wheel.  The process will be familiar to those acquainted with Kickstarter, an online business that solicits so-called crowd funding for endeavors like independent films, music, and other projects.

According to Dodge, the site is designed so users can easily share the Dart they crave on social media outlets like Facebook and Twitter.  That will help friends and family get involved, potentially increasing donations and bringing users ever closer to the reality of owning a new Dart.  Funds raised on the site, minus processing fees, can go directly towards the purchase of a new Dart.

“Establishing an online registry is another example of how Dodge continues to create new rules with the Dodge Dart,” said Oliver Francois, Chrysler’s chief marketing officer. Dodge’s brand president, Reid Bigland, echoed that sentiment, noting that the registry is “breaking new ground by creating fun and innovative ways for consumers to interact and purchase [the Dart].”

The 2013 Dodge Dart went on sale last spring, replacing the brand’s compact Caliber hatchback.  Priced from $16,790, the Dart offers five variants: a base-level SE trim, mid-level SXT and Rallye models, an upscale Dart Limited, and the fuel-saving Dart Aero.  That model boasts up to 41 miles per gallon in highway driving thanks to a small 1.4-liter turbocharged engine from parent company Fiat.

What it means to you: Got a rich uncle?  Sign up on the Dodge Dart Registry and he may help you find your way into a new car.

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1 COMMENT

  1. I wish I had a rich uncle..lol
    I’ll never have a nice vehicle that doesn’t break down all the time.
    I wish I had a car so I could go where I need to go and not have to be stuffed into someone’s back seat.
    I don’t have enough friends or family to help me do anything.
    I’d be happy just to have any vehicle…just hope that it would have AC and heat, and of course the working lights, wipers etc.

    Anybody want to leave me an inheritance? 🙂
    I’m just kidding. I can’t dream like that because I just wake up disappointed.
    These companies give so many vehicles away…how in the world could I ever get one. I can’t go on a game show….I can’t even work right now, and I have the worst credit in the world…*sigh*
    I suppose praying for a decent vehicle is not the right thing to do either…..
    I guess I will just be happy for everyone else who has nice vehicles…and houses…and clothes…
    I’m starting to realize my life is kind of bad….or sad…I guess both maybe.
    I’m alive though. I guess that is the most important thing..right?

    Anyway…
    If anybody reads this, I hope you have a wonderful day…or night..life. Just be blessed. Lots of love from one stranger to another. Happy thoughts for you. 🙂

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More

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