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Ford Bronco and Ranger Could Make a Comeback

  • Ford’s once-popular Bronco SUV and Ranger pickup truck may make a comeback
  • The automaker is reportedly in talks with the United Auto Workers (UAW) to begin production in the next few years
  • Neither Ford nor the UAW has confirmed plans to resurrect the models

The once-popular Ford Bronco SUV and Ranger pickup truck might make comebacks, according to a new report from The Detroit News, which indicates the automaker is mulling over plans to bring back both vehicles within the next few years.

According to the newspaper, Ford has entered talks with the UAW to bring production of a new Bronco and Ranger to a Detroit-area plant by 2018. While both the UAW and Ford have officially remained tight-lipped on the models, the potential resurrection likely comes as a welcome surprise to fans of the Ranger — which was canceled after the 2011 model year — and the Bronco, which ended production in 1996 following the infamous O.J. Simpson car chase through Los Angeles.

So why bring them back now?

Many industry observers have long expected the Ranger to make a comeback in one form or another at some point. After a hugely successful run from the 1980s to the early 2000s, the truck was canceled after consumer demand shifted to larger pickups. But rivals like Chevrolet, GMC and Toyota have all recently debuted new midsize trucks, suggesting the segment may be regaining popularity.

As for the Bronco, the SUV has maintained a loyal fan base since disappearing due to poor sales after the 1996 model year. Reports suggesting both vehicles will be resurrected implies that the Bronco and Ranger will likely share a chassis and other components, which could help keep costs down and improve profitability.

According to The Detroit News, both vehicles would be built in Ford’s Michigan Assembly plant in Wayne, Michigan — a Detroit suburb. The plant currently builds the Focus and C-MAX compact cars, though Ford recently announced that it plans to remove those models from the factory in favor of unnamed other products.

What it means to you: If you’re a fan of the Ford Bronco or Ranger, get excited: both vehicles are likely to make a comeback in the next few years.


Doug Demuro
Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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