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Ford Raises Edge SUV’s Base Price by $1,000


The 2021 Ford Edge just got $1,000 more expensive to buy, at least in base SE trim.

According to Cars Direct, Ford told its dealers that the Edge SE will now cost $32,425 to start or $34,490 with optional all-wheel drive. Those prices include a mandatory $1,245 destination charge.

Other trim levels of the Edge carry into April with no price change.

While it’s not unusual for automakers to hike prices midway through a production year, $1,000 is on the high side. It also can mean confusion on dealer lots since there are plenty of 2021 Edge SE SUVs with the $1,000 lower list price in inventories, while those that suddenly cost $1,000 more will be arriving soon. In short: shop carefully.

The Edge shares its underpinnings with the Lincoln Nautilus, which also received a bump in base price to the tune of $560. The 2021 Nautilus costs $42,935 to start, including a $995 destination charge.

Ford also increased the price of its Co-Pilot Assist collision-avoidance tech by as much as $195 on versions of its SUVs where the equipment is optional. What Co-Pilot Assist includes varies slightly by model, but generally speaking the package adds adaptive cruise control and active lane control.

In SUVs with factory navigation systems, the option package also includes road sign recognition. Find a Ford Edge for sale

Andrew Ganz
Andrew Ganz is an author specializing in helping in-market consumers get the most bang for their buck -- and the best car, while they're at it. When not virtually shopping for new and used cars, Andrew can probably be found under the hood of a vintage classic that's rapidly losing fluids.

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