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Ford Offers Bronco Wait-Listers a Few Spiffs to Apologize for Delays

Ford will literally muffle concerns about delays surrounding the composite hardtops on its reborn Bronco by offering those on the waiting list a sound-deadening pad valued at $495.

In an email the automaker sent to those on the Bronco waiting list, the automaker admitted that the Bronco’s launch “quickly escalated to one of the biggest challenges we’ve faced in years” and that to apologize a complimentary sound-deadening headliner will be installed on all Broncos with a molded-in-color hardtop. Those Broncos set to be built with cloth or leather seats will receive the headliner automatically. Anyone on the waiting list who selected the option will see a $495 reduction in their SUV’s list price. Notably, Broncos ordered with a vinyl interior will have to manually opt into the option since the marine-grade seats Ford installs on those models can be hosed out, something that could damage the sound-deadening headliner.

Ford says that those on the waiting list will also receive a $250 voucher they can redeem at one of four Bronco Off-Roadeo programs the company plans to offer owners. The programs are designed to allow Bronco owners the opportunity to take their own rigs off-road, and they’re reminiscent of the Jeep Jamboree programs long run by the Bronco’s biggest competitor.

Ford also said that the delays will have a toll on 2021 model-year production, meaning some Bronco orders will be automatically converted to 2022 model-year vehicles. Ford says that those with Bronco orders in already will be charged 2021 prices for 2022 models, however. Find a Ford Bronco for sale

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