It’s been 10 years now since the Jeep Commander was canceled — and I think that’s just crazy. For those of you who don’t know, the Jeep Commander was Jeep’s 3-row SUV — a larger, boxier Grand Cherokee, for people who wanted the Jeep brand name, but needed more space. It was sold only briefly — just five model years, from 2006 to 2010 — and then it went away, never to return. And I think that’s crazy.
First, a little overview on the Commander. The Commander came out at a time when Jeep was expanding its lineup to go both smaller (Patriot and Compass) and larger (Commander), to capitalize on the resounding success of the Jeep brand name, and it made total sense: give Jeep a larger SUV for families who want three rows — and also the Jeep brand name. Unfortunately, the Commander wasn’t tremendously well received, mainly due to quality issues, and Jeep got rid of it after the 2010 model year.
But, really, it should come back. These days, the full-size SUV at a Chrysler dealer is the Dodge Durango — which, in all honesty, is a very competent vehicle with good pricing and good technology. It’s just fine. But the problem is that it’s the vehicle Jeep salespeople try to steer customers towards when people show up and say they want a 3-row Jeep. And, folks, while the Durango is pretty good … it’s no Jeep. For many people, the Jeep brand name is absolutely crucial, and right now Jeep has no offering in this segment.
For a while now, we’ve been hearing that Jeep plans to change this — that they’ll be bringing back a 3-row SUV, to be theoretically called the Wagoneer or the Grand Wagoneer. But I’ve been hearing these rumors for years, pretty much ever since the Commander went away — and it’s been a decade now, with no new Jeep to be seen. I think this is a missed opportunity, as the Jeep brand is strong and some people don’t find the Dodge Durango to be a substitute — and I think Jeep should move itself back into this market segment as quickly as possible. Find a Jeep Commander for sale