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Land Rover Has a Wristband That Lets You Lock Your Keys in Your Car

Today, I’m bringing you a post from the future. You see, you live in the past, a world where you have normal keys to lock and unlock normal cars. But I’ve been enlightened by the future, because I’ve discovered the Land Rover Activity Key.

First, let me explain how I discovered the Land Rover Activity Key. Sometime around midnight last night, I was on the configurator for the new Land Rover Discovery — which, by the way, gets very expensive when you choose every single option — and I saw something called the Land Rover Activity Key. And this is when I became enlightened. See the Land Rover Discovery models for sale near you

Here’s how this works. Say you’re doing something that people with active lifestyles do, because you have a Land Rover, and thus you have an active lifestyle. You’re playing a sport, swimming or going big wave surfing in Waimea Bay, and you’re going to place your perfectly polished Land Rover in some picturesque beach spot before walking away with your surfboards and your chiseled abs.

If you’re doing this, you probably don’t want to bring your key with you. And this is where the Land Rover Activity Key comes into play.

The Activity Key is a waterproof rubber wristband that you wear like a watch, and it takes the place of your car key. You lock your key in the car, wear the wristband and go partake in your active-lifestyle experience. Then, you come back and open the doors using the wristband. This ensures you’ll never have to lug around some bulky key when you’re downhill skiing in Aspen, where you’ve gone after parking your perfectly polished Range Rover on a picturesque snow hill at the entrance to the gondola.

Oh, by the way, I should note that by virtue of being under the same roof as Land Rover, Jaguar also offers this feature for its innumerable buyers with active lifestyles.

Now, I’ve poked a bit of fun at the Land Rover Activity Key, but I have to admit that it’s actually quite brilliant — although I’m not exactly sure how many people are actually going to use it. I’m also not exactly sure how many people will use it who look like the guy in Jaguar’s demonstration video. But if you ever see a new Jaguar or Land Rover parked in a picturesque grove near a gorgeous cliff-diving spot, you can find out: Just wait around for someone to show up with the Activity Key around their wrist. Find a Land Rover Discovery for sale

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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10 COMMENTS

  1. Seems like a step backward. Wouldn’t it be better to just offer Apple Watches that come with an app to unlock your door/start the car? Or heck, just a keypad like Ford has been doing 20+ years.

    • Yep. Considering at least half of manufacturers have this capability in their smartphone apps, not sure how great it really is. 

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