Starting with the 2017 model year, it’s going to be a lot more convenient to get your new Lincoln serviced. The automaker is rolling out a new Lincoln valet program that includes pickup and delivery service — meaning you can get your car serviced without ever setting foot in the dealership.
According to Lincoln, the valet program allows customers to schedule a time to have their vehicles picked up and replaced with loaner cars whenever they need service. When the service has been completed, the valet returns the customer’s car and takes back the loaner. As a result, customers never have to visit dealerships themselves, as the valet brings the loaner car directly to a customer’s home or office.
According to Lincoln, the valet program has been under way at a select few Lincoln dealerships in Florida over the last few months, where it has been highly successful. Beginning in 2017, Lincoln will expand the program to all dealerships nationwide, where it will last for the duration of every Lincoln’s 4-year or 50,000-mile new-vehicle warranty.
That Lincoln wants to improve its service business is no surprise given the brand’s lofty plans for success in the challenging luxury-car segment. And the valet service allows Lincoln dealers to tackle a common problem for dealership service departments: distance. A recent study showed that “convenient location” is the second-leading reason for dealership service-department selection, behind only prior experience, and that many car owners choose not to service their vehicles at the dealership where they purchased it due to distance alone.
With a valet that offers pickup and delivery service, however, customers who aren’t in close proximity to a Lincoln dealership likely won’t experience much inconvenience when it’s time for their Lincoln to take a trip to the dealer.