Ford aims to highlight the strong attributes and unconventional power of its new electric Mustang Mach-E SUV with the help of women who emphasize strength, resilience and grit.
Ballet dancer Misty Copeland and professional basketball player Gabby Williams are helping Ford roll out the new #ShowSomeMuscle social media challenge. The idea, Ford says, is to provide “a platform to celebrate all of the women who are redefining the concept of strength by flexing their resilience, power, empathy, innovation, creativity and compassion.”
Ford aims to challenge the notions of a muscle car as well as pay tribute to women’s strength with the social media campaign. Copeland and Williams, along with social justice advocate and blogger Ayana Lage, kicked off the challenge this week by sharing their own stories of strength and triumph, and nominating other inspirational women to share their stories using the hashtag.
“#ShowSomeMuscle encourages everyday heroes to share their personal stories of perseverance, ingenuity, compassion, creativity and more,” Ford said in announcing the initiative.
“After 20 years of performing, the loss of live shows and the purpose that gave me has taken its toll,” Copeland said. “But I have been inspired by and have witnessed real courage and resilience, and seen strength in vulnerability as we remain hopeful of an end to the pandemic. That’s why I’m honored to be among the first voices to share my story in the Mustang Mach-E #ShowSomeMuscle challenge and to celebrate the women who continue to inspire me.”
The Mustang Mach-E itself is indeed a new vehicle that challenges preconceived notions. While it wears the Mustang family name, instead of being a V8-powered sports car, the Mustang Mach-E is an all-electric crossover SUV that is taking on the likes of the Tesla Model Y.
The 2021 Ford Mustang Mach-E recently began arriving in showrooms, and it has already won critical acclaim, including winning the SUV category of the prestigious North American Car of the Year awards.
