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Self-Driving Cars: Ford Teams With Domino’s to Research Driverless Pizza Delivery

Domino’s Pizza is collaborating with Ford Motor Company to test the waters of self-driving cars delivering pizzas. Ford announced the testing venture, which is taking place in Ann Arbor, Michigan over several weeks, in an August press release.

Researchers from both companies will monitor and evaluate the testing. Customers ordering pizza delivery in the Ann Arbor area will be randomly selected for the opportunity to participate. Those choosing to take part in the experiment will be able to track their delivery vehicle through GPS using a special version of Domino’s Tracker. As the vehicle approaches the delivery address, the customer will receive instructions on how to retrieve their pizza, along with a unique code to unlock the Domino’s Heatwave Compartment.

Although the process has been tested with the delivery cars in full autonomous mode at the University of Michigan’s self-driving cars research facility, Mcity, the real-world testing in Ann Arbor will be with a human being behind the wheel manually controlling the car. Researchers designed the test to determine how well customers interact with the delivery vehicle and their degree of acceptance for retrieving pizzas from the delivery vehicle themselves.

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Russ Heaps
Russ Heaps is an author specializing in automotive, financial and travel news. For nearly 35 years he has covered the automotive industry for newspapers, magazines and internet websites. His resume includes The Palm Beach Post, Miami Herald, The Washington Times and numerous other daily newspapers through syndication. He edited Auto World magazine, and helped create and edit NOPI Street Performance Compact magazines. He supplied financial content and automotive-industry analysis to Bankrate.com and Interest.com.

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