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The Subaru Baja Is Holding Its Value Ridiculously Well

If there ever was a car I thought would take a desperate plunge in value after cancellation, it’s the Subaru Baja. It wasn’t practical enough to be a normal pickup truck. It was too big to be a normal car. It wasn’t as capable as a full-size truck or as fuel-efficient as a normal Outback. It seemed a bit … compromised. And it only lasted 4 years before meeting its demise. See the Subaru Baja models for sale near you

It turns out, however, the Baja found its niche in used-car shoppers.

The Baja was sold from 2003 to 2006, with an original manufacturer’s suggested retail price of around $23,000 to $28,000 with shipping and options. The Outback from the same era sold for roughly the same price, and you can easily find one on Autotrader for something like six to eight grand. But the Baja? Not six grand. Not eight grand. You’d be lucky to find one for 10 grand.

Right now, there are about 170 different Baja models currently listed on Autotrader with an average price of just over $10,000, and that’s assuming you’re willing to search for the base model. Refine your search to include only the surprisingly sporty 230-horsepower Baja Turbo, and the average asking price climbs to $11,300 (about $4,000 more than the average price of an Outback from the same era).

It gets even crazier, because Baja models with an $11,300 asking price aren’t cream-puff, low-mile, preserved-in-a-climate-controlled-bubble examples. Virtually every Baja listed on Autotrader has over 100,000 miles, and there are several examples with over 150,000 miles listed for $10,000. The most expensive Baja listing is a 2005 Turbo with just 25,000 miles, offered by John L. Sullivan Dodge Chrysler Jeep RAM in Northern California — Subaru Baja country — for $19,999. That’s only a few thousand shy of its original price 11 years ago.

And so, ladies and gentlemen, we can safely say that while the Baja was a flop when it first came out, it’s found an audience in people who want a half-truck, half-wagon, all-wheel-drive car with a Subaru badge on it. Whoever they may be. Find a Subaru Baja for sale

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Find a Subaru Baja for sale

Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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  1. I own a 2003 Subaru Baja it was the best person I’ve ever made Miss Baja only is 22618 MI looks like new runs like new I am talk to dealers and collectors who told me whatever I do do not sell it 2020 when the new Baja comes out the prices of the 2003-2006 are going to skyrocket the price it’s going to be astronomical because they were such a rare and unique breed a vehicle Subaru 100% Subaru Baja because it wasn’t practical enough to be a truck still through fantastic and we go through anything snow sand mud do also little bed you can all lawn mower or speakers are coolers or camping gear anything of that sort or even a dog for that matter a ride good and look good and I’m surprised they didn’t sell better I guess the price had a lot to do with it $67,000 more than the station wagon 6 to $7,000 more however if people would have known what we know now they would have bought them I recommend if you can find a low mileage Subaru Baja buy it can’t lose it’s a great investment great vehicle if you’re looking for an everyday run about and you live in the northeast or we have a beach this is the ideal I am actually in negotiations to buy another one just as new the yellow one that I have looks fantastic and how I have had many offers to sell it I have talked to Mecum auction in do not sell it hang on to it for another 10 years and watch the price go through the roof thank you

  2. I live in San Antonio, Tx.  I have a 2003 black and silver Baja.  It has 38,500 miles on it.  It has never been in an accident.  I have loved it since I purchased it in Houston where I was living at that time.

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