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Visiting Museo Lamborghini

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author photo by William Byrd July 2017

Welcome back of the slightly out-of-order virtual European automotive museum tour. Consider it the Pulp Fiction of virtual automotive museum tours. If you don't have a very solid understanding of European geography, you wouldn't notice that today's visit actually happened in between my visit to Ferrari in Maranello and my attempted visit to Pagani. Oh and also, of course, way before my trip to Stuttgart to see Mercedes Benz. But if your understanding of the region is solely based around the fact that George Clooney lives on a lake somewhere nearby, you won't care that these aren't in order.

Lamborghini Museum

Museo Lamborghini is, as you would expect, owned and operated by Automobili Lamborghini S.p.A and is located in Sant'Agata Bolognese, Emilia-Romagna, Italy. Set your navigation app to Via Modena, 12, 40019 Sant'Agata Bolognese BO, Italy, and you'll end up in a very agrarian part of Italy. Bologna is only 54 square miles, but is actually the seventh most populous city in Italy. You won't see much of that population out where Ferruccio Lamborghini set up shop, however. I won't make this a history lesson on Ferruccio and his cross-town rivalry with Enzo, but in 1963 he founded the company to basically make a better Ferrari. Early models, like the 350GT, were intended to be grand tourers -- but it's the the Miura that put Lambo on the map and set the blueprint for future supercars. All of which you can see in person at their museum.

After some picturesque driving through what mostly amounts to farmers' fields, you'll start to see some clues to what lies ahead. A small country store with an Aventador parked out front ... we're getting close. Just like at the Ferrari museum, don't expect to park right next to the museum. There is a parking lot along Via Andrea Costa just a few blocks west of the factory and museum.

Lamborghini Museum

As you enter the ground floor, you are immediately placed right next to some amazing machinery, which is where you pay the €15 that it costs to enter. Separated by a spiral staircase, the museo is divided into two floors; when I visited, it was generally old stuff downstairs and new stuff upstairs. You'll see original cars like the 350GT, Countach and the bonkers LM002 SUV, a.k.a. the Rambo Lambo. If you visit their museum via Google, who imaged the whole place (nice gig if you can get it), it's arranged a bit differently. So either I saw it more recently than Google imaged it, or Google has gone back. I assume it's the latter, since the new Urus concept SUV is in the Google pics. Someone who's been since summer 2015, let me know.

Regardless, circa 2015, the place was fantastic, and I imagine that it still is. As you can see from the pictures, there are no ropes. I reached out and touched the beautiful concept sedan, the Estoque; and much like in Maranello I expected to hear a "Mi scusi signore!" emanating from someplace nearby. Or perhaps see some Polizia lights flashing outside from a Gallardo police car. Run, it's the Carabinieri! But no, the only police car I saw was part of the museum. So suffice to say, the cars are right there in front of you, nothing spoiling your view or camera shot. There is the ridiculous single-seat Lamborghini Egoista, the drop-dead gorgeous 2006 Miura concept and dozens more. Just look at them -- the pictures say more than I could ever say. Go visit, it's amazing. Just pay the entrance fee.

Based in Northern Virginia, William is professional writer and editor and acts as the Editor-in-Chief of Right Foot Down. He misspent most of his youth on tracks in the Mid-Atlantic, as well as killing cones in parking lots, and he once taught at a teen performance driving school.

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Visiting Museo Lamborghini - Autotrader