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Volvo's Craziest Color Scheme: Flash Green and Atacama

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author photo by Doug DeMuro December 2016

When you think about Volvo, you probably think about safe, reliable transportation, possibly with turbocharged engines. You also probably think about drab exterior colors, like silver, gray or maybe -- if you really want to go wild -- dark blue. So it may come as a shock to you that Volvo offered the color scheme you see above just a few years ago.

The exterior color was called Flash Green, the interior was called Atacama, and the combination of the two was offered on Volvo's high-performance S60R and V70R, a sporty all-wheel-drive sedan (or wagon) that offered 300 turbocharged horsepower when it debuted back in 2004. Presumably trying to call attention to this new high-performance car -- a diversion from business as usual for Volvo -- the automaker created this color scheme as another diversion.

Now, as you might expect, I think Flash Green over Atacama is one of the coolest color schemes of all time, and I absolutely love it. That said, every time I see one (which is practically never), I'm absolutely, completely, wildly stunned than anyone decided to purchase it.

We'll start with Flash Green. Not quite green and not quite blue, Flash Green was a sort of ultra-bright teal that wouldn't have looked out of place on a middle schooler's backpack in the 1990s. I've always felt it looked quite nice on the S60R. Atacama, however, is a different story: a sort of rich brownish beigeish reddish, it remains one of the strangest interior colors I've ever seen. Moreover, I don't think it's even possible to create a color that clashes so greatly with Flash Green.

Of course, very few people selected Flash Green over Atacama for their S60R or V70R, and the colors were soon dropped from the lineup. Fortunately, we'll always have photographs to remind us of the last time Volvo went off the rails.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Volvo's Craziest Color Scheme: Flash Green and Atacama - Autotrader