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When Lincoln Tried Again to Make a Pickup: the Mark LT

Although you probably think of Lincoln as the Uber driver’s dream car, there was a point, in the history of Ford’s great luxury brand, when Lincoln made trucks. Yes, that’s "trucks," a plural — because Lincoln sold two of them.

We already told you all about the Blackwood, which Lincoln sold only in 2002 and 2003, and which was considered one of the all-time great failures of the pickup world — second only, perhaps, to the Chevrolet SSR. (News flash: Anytime your pickup is mentioned in the same breath as the Chevrolet SSR, unless it’s a BuzzFeed list entitled 20 Pickups That Are the Exact Opposite of the Chevrolet SSR, you’ve messed something up.) See the Lincoln Mark LT models for sale near you

But what we didn’t tell you about was Lincoln’s second attempt at a pickup truck: the Mark LT.

Here’s what happened: Although the Lincoln Blackwood was a major failure, Lincoln still had an enormous amount of market research showing that a lot of Lincoln owners also owned a pickup. So they thought the Blackwood would succeed, and it didn’t, but then they thought they could come out with some other truck to capture the hearts and minds of these truck-owning Lincoln drivers. That was the Mark LT.

Sold from 2006 to 2008, the Mark LT was a far more thinly rebadged version of the Ford F-150 than the Lincoln Blackwood had been. There’s a reason for this: Presumably, this time around, Ford didn’t want to put very much money into the thing.

So the Mark LT came out in 2006 with one engine — a 300-horsepower 5.4-liter V8 — and one body style: a short-bed crew cab. There was only one trim level, though Lincoln did offer a few options — including a rear DVD player, power adjustable pedals, running boards, and chrome wheels. The original MSRP was $39,700 in 2006 for a rear-wheel-drive model, or $43,300 for a 4-wheel-drive version.

So what happened? The Mark LT went on sale in mid-2005 and sold roughly 10,000 units that year. In 2006, sales topped 12,000. Then, they started falling: 8,300 in 2007, 4,600 in 2008. And then the recession hit, and Lincoln could hardly afford to concentrate on niche products like a rebadged Ford F-150. Instead, they concentrated on letting the Navigator sit, unchanged, for the better part of a decade.

The result: The Mark LT went away, and Lincoln hasn’t been back in the pickup game since. Find a Lincoln Mark LT for sale

MORE FROM OVERSTEER:
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