Car Buying

2018 Honda Accord: Saving Sedans Everywhere

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Honda Accord Sport Sedan
Used 2017 Honda Accord
$18,989
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Honda Accord LX Sedan
Used 2017 Honda Accord
$17,956
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Honda Accord Hybrid Sedan
Used 2017 Honda Accord
$22,350
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Honda Accord LX Sedan
Used 2017 Honda Accord
$19,350
RELATED READING
See all Honda Accord articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs BMW cars, trucks and SUVs Volkswagen cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Honda cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Brian Moody July 2017

Just a few days ago, Honda showed off an all-new 2018 Honda Accord. It looks good, with a more imposing and premium look than all previous Accords. It even looks cooler than my personal favorite, the 1989 Honda Accord SE-i Coupe. But the Accord is more important than that. I believe the fortune of the Honda Accord will predict the fate of all sedans, regardless of brand.

Accord Details

Although we haven't driven the car, some details are available. Honda is dropping the V6 engine and offering a 2.0-liter turbocharged 4-cylinder that's more powerful than the base 4-cylinder. It makes 252 horsepower, down from the V6 it replaces but with more torque. The base engine will also be a turbo four, but it's 1.5 liters and good for 152 hp. There will also be a hybrid.

The interior is very attractive, with a more contemporary look and user-friendly tech. Buyers will be able to get a 10-speaker audio system, in-car Wi-Fi, Apple CarPlay, heated and cooled front seats, heated rear seats, emergency braking, adaptive cruise control and many other expected features -- many of them related to safety.

I could go on and on listing the virtues and high points of Honda and the Accord, but here's the real point: The new 2018 Honda Accord is so important that its success or failure will signal the success or failure of all sedans, regardless of brand.

Sedan Popularity

There's no way to sugarcoat it: Sedan sales are down -- way down. People are buying crossover SUVs and trucks. Even household names like the Ford Fusion, Ford Focus, Chevy Impala and many other sedans are just not selling well. Like, really not well; like, down double-digit percentage points, month after month. And these are good cars! There's nothing wrong with the Ford Fusion or Chevrolet Impala -- I would gladly own either of them. I guess the only thing wrong with many slow-selling sedans is that they're not garish-looking, raised-body, car-based, can't-really-go-off-road crossovers. Other than that, they're very compelling automobiles.

It's not all bad news. In 2016, Honda sold more than 345,000 Accords. Chevy sold about 227,000 Malibus. The Acura TLX is selling better than in previous months, with about a 13 percent improvement, and the current 2017 Accord is up just slightly for June 2017. And that's just the point: The Accord is fighting the trend. Both the strength of its reputation and its known value draw more people to it, even in the midst of a sedan meltdown and despite the fact that it's the outgoing model.

Apple Pie

One reason for the Accord's continued success is that it has become so prolific, so common, it almost feels like the quintessential American sedan. Maybe it is. Maybe it's because Honda was the first Japanese automaker to build cars in America (Marysville, OH in 1982). Or maybe it's because Honda has 30,000 direct employees in the U.S. and a payroll of $2.2 billion. Perhaps it's the fact that Honda has produced over 25 million vehicles in the U.S., 10 million of them Accords.

In the weeks and months to come, much will be written about the new Accord, including lots of long articles with words like "aplomb" and "alacrity" and tired phrases with plenty of sports, nautical and war-time analogies like "opening salvo," and "stem to stern." That last one is so common, so overused, that I'm sure it's a party game similar to "Hi, Bob" from the 1990s.

I hope all that cleverness combined with the purchasing power of reasonable people will be enough. I want the new Honda Accord to be a success, even if I never buy one. I want it to feel like the sleeper sport sedan I've always known, and I want the audio and nav interface to work seamlessly. I like sedans, and I know that if the Honda Accord is as great a car as I know Honda can build, it'll have the power to save other sedans, along with itself.

Find a Honda Accord for sale

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Honda Accord Sport Sedan
Used 2017 Honda Accord
$18,989
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Honda Accord LX Sedan
Used 2017 Honda Accord
$17,956
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Honda Accord Hybrid Sedan
Used 2017 Honda Accord
$22,350
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Honda Accord LX Sedan
Used 2017 Honda Accord
$19,350
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
2018 Honda Accord: Saving Sedans Everywhere - Autotrader