• Sign in
  • |
  • Sign up

Car Buying

Autotrader's 20th Anniversary: Jeep Wrangler

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Jeep Wrangler 4WD Sport
New 2017 Jeep Wrangler
MSRP $31,400
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Jeep Wrangler Sport
New 2017 Jeep Wrangler
MSRP $34,505
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Jeep Wrangler 4WD Sport
New 2017 Jeep Wrangler
MSRP $31,380
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Jeep Wrangler Sport
New 2017 Jeep Wrangler
MSRP $34,535
RELATED READING
See all Jeep Wrangler articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Honda cars, trucks and SUVs Ford cars, trucks and SUVs Chevrolet cars, trucks and SUVs Nissan cars, trucks and SUVs Volkswagen cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs BMW cars, trucks and SUVs Jeep cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Joe Tralongo July 2017

To commemorate Autotrader.com's 20th Anniversary, we've compiled a list of the top 10 most-searched new cars on the site and compared the current versions to their 20-year-old former selves. While sedans used to be the go-to car for most of the buying public, the most popular vehicles of 2017 include only two high-performance coupes, with not a single sedan or hatchback making the cut. Times have changed.

Number 3: Jeep Wrangler

The Jeep Wrangler has been an American automotive icon from almost the day it was conceived. This simple yet rugged design offers legendary Jeep off-road ability with unique features such as a removable top, full or half doors and a folding windshield. The Jeep's off-road abilities come standard on even the most basic model, as does a powerful 3.6-liter V6 engine, yet the Wrangler's starting price isn't much more than those of most compact crossover SUVs. With the power to tow more weight than a Subaru Outback, Honda CR-V or Toyota RAV4, the Wrangler holds strong appeal to outdoor adventurers looking to pull a boat or trailer. Yet in 4-door form (known as the Wrangler Unlimited), the midsize Jeep is surprisingly accommodating. And yes, we said a 4-door Wrangler. The SUV craze has had an impact on even the most iconic of vehicles. Every other 2-door SUV has since been killed off.

Because Jeep believes there's a Wrangler for every type of person on the road, the company offers an insane number of trims and options. The full range includes the base Sport, Sport S, Willys Wheeler, Big Bear, Freedom, Willys Wheeler W, Sahara, Rubicon, Smokey Mountain, Chief, Winter, Rubicon Hard Rock, Rubicon Recon and 75th Anniversary. In truth, these are really just trim levels, but it does show just how much variety Jeep shoppers are looking for. Buyers can choose a 3-piece hard top with removable roof panels, or a full soft top with a sliding feature above the front seats. Although the Wrangler's interior and audio choices are not designed for luxury, they still offer most features people want in a Jeep. Seat comfort is good, the ride acceptable (the best it's ever been) and fuel-economy is on par with most midsize trucks and SUVs.

Beyond all the cool features and numerous aftermarket add-ons, the Wrangler comes with something no other brand offers: the unique sense of community shared between Wrangler owners. Once you experience life in a Wrangler, you may never go back to an ordinary car.

The 1997 Jeep Wrangler

1997 saw a number of firsts. Scientists in Scotland successfully cloned a sheep they named Dolly, the Simpsons officially became the longest-running prime time animated series, and the film "Titanic" shattered box-office records. Also new in 1997 was the Jeep Wrangler TJ. Although it shared the same basic dimensions as the previous YJ model, the TJ was significantly better in every way. Its styling featured a return to the traditional round headlights, and its suspension moved from front leaf springs to a coil spring setup borrowed from the Grand Cherokee. Interior upgrades included a more modern dash design, improved seat comfort and front airbags. The engine lineup remained a choice between a 2.5-liter 4-cylinder or 4.0-liter inline 6-cylinder. Because the TJ isn't as wide or long as the current Wrangler, it remains one of the most sought after models among used Wrangler shoppers.

Other Notable Accomplishments at Jeep/Chrysler in 1997

1997 saw the Jeep Cherokee receive a major overhaul, with updated styling inside and out, but some fans complained the rugged good looks of the original had been watered down. The Cherokee gained a more comfortable set of front seats and front airbags, but it retained its 4.0-liter inline 6-cylinder engine, as well as 2- and 4-door body styles. Parent company Chrysler launched the midsize Dodge Durango, its first foray into the 7-passenger SUV market. The Durango was smaller than a Chevy Tahoe but larger than a Toyota 4Runner. Its styling was based on the popular Dodge Dakota pickup of the day, and it offered an optional V8, something no other midsize rival could match.

Read more about the 10 most-searched new cars on Autotrader:

#1: Ford F-Series
#2: Chevrolet Silverado/GMC Sierra
#3: Jeep Wrangler
#4: RAM 1500/2500
#5: Chevrolet Camaro
#6: Toyota Tacoma
#7: Ford Mustang
#8: Jeep Grand Cherokee
#9: Chevrolet Tahoe
#10: Toyota Tundra

Find a Jeep Wrangler for sale

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Jeep Wrangler 4WD Sport
New 2017 Jeep Wrangler
MSRP $31,400
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Jeep Wrangler Sport
New 2017 Jeep Wrangler
MSRP $34,505
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Jeep Wrangler 4WD Sport
New 2017 Jeep Wrangler
MSRP $31,380
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Jeep Wrangler Sport
New 2017 Jeep Wrangler
MSRP $34,535
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Autotrader's 20th Anniversary: Jeep Wrangler - Autotrader