The 2013 RAM 1500 pickup stars in the extended Farmer Super Bowl commercial from Chrysler. The ad, which samples a famous speech by radio broadcaster Paul Harvey, highlights American farmers on the job using their RAM trucks.

With extensive updates for 2013, the RAM 1500 competes with the Ford F-150, Chevrolet Silverado and Toyota Tundra. Chrysler's efficient 3.6-liter Pentastar V6 serves as the base engine, while a new 8-speed automatic transmission replaces the old 6-speed in some trim levels. Those changes are good for a class-leading 25 mpg on the highway. The RAM 1500 starts around $23,000 for a base model, while upscale Laramie models can easily top $40,000.

On sale now, the 2013 RAM 1500 also boasts a new interior for the latest model year. While heavy-duty RAM models weren't featured in the Farmer ad, RAM pickups are also offered in workhorse RAM 2500 and RAM 3500 versions.

See all Super Bowl commercials

Does the new RAM ad inspire you to grab your work boots and hit the job? Tell us in the comments below.

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Doug DeMuro has a wide range of automotive industry experience, from work at a Ferrari dealership to a manager for Porsche North America. A lifelong car enthusiast, Doug's eclectic vehicle purchases include a Porsche 911 Turbo, an E63 AMG wagon, an old Range Rover and a Mercedes Benz G-wagen.

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