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Range Rover Velar: Geneva Auto Show

What Is It?

The Range Rover Velar is a luxury SUV designed to slot between the Range Rover Evoque and the Range Rover Sport in the Range Rover lineup. Its arrival later this year marks the sixth model in Land Rover’s fast-growing stable of luxury SUVs.

On the outside, the Velar certainly boasts a Range Rover-like look, sharing many design characteristics with the Range Rover Sport and the Evoque, like the distinctive taillights, the available black roof, the headlights and grille and the overall profile. It’s the same story on the inside, as the Velar’s cabin looks like a slightly smaller version of the Range Rover Sport’s interior — with added technology in the form of dual-screen controls in the center stack. Like the Range Rover Sport, the Velar will offer three-row seating.

Under the hood, the Velar offers three powertrain options. Though Land Rover hasn’t confirmed if all three will reach the U.S. market. There’s a 180-horsepower turbodiesel 4-cylinder for fuel economy-minded shoppers, a 247-horsepower turbocharged gasoline 4-cylinder, and a 380-horsepower supercharged V6 that Land Rover says will deliver a 0-to-60 time of 5.3 seconds. Those are the same powertrains in the Jaguar F-PACE — no surprise, since Jaguar and Land Rover share a corporate owner.

As for technology, we expect all the latest cutting-edge features like adaptive cruise control, forward collision warning with automatic braking and more. The Velar’s most unique item, however, will be the aforementioned dual-screen center controls — a feature likely to make its way into other Jaguar and Land Rover models in the future.

How Much?

Around $51,000, placing the Velar comfortably between the Evoque ($43,000) and the Range Rover Sport ($67,000).

When Can You Get It?

Later this year.

Add It to Your Shopping List Because…

Although Land Rover’s SUV lineup might seem increasingly like a maze of too many choices, there really was a gap between the tiny Evoque and the pricey Range Rover Sport — a gap often filled when shoppers chose a BMW X5 or Mercedes-Benz GLE, rather than a Land Rover model. The Velar fills that gap, bringing a second model to the “Range Rover” brand name with a more affordable price tag. Interestingly, it’ll offer similar sizing and pricing to the upcoming Land Rover Discovery — meaning some shoppers will likely have both models on their shopping lists.

Other Cars to Consider

BMW X5 — The Velar is aimed squarely at the BMW X5, a fellow midsize luxury crossover with a sporty sales pitch. The Velar offers three-row seating, while the X5 doesn’t, but the two model are similar in many other respects.

Land Rover Discovery — The upcoming Land Rover Discovery will beat the Velar to the market by a few months. It’s not as sporty as the Velar, but it touts similar sizing and pricing. So if the Velar is on your shopping list, you may want to considering adding the Discovery, too.

Mercedes-Benz GLE — The midsize Mercedes luxury SUV likely won’t offer the panache of the Velar, but it’s a great default option for families interested in a comfortable luxury SUV with a lot of technology.

Used Range Rover Sport — If you like the Velar but you want a little more space — or if you need a new vehicle right away — consider a Range Rover Sport, which offers similar styling and equipment. Prices are higher, though, so you may want to check out a used or certified pre-owned model.

See all 2017 Geneva Auto Show articles

Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More

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