Here’s a weird thing in the design of the BMW X2: Mounted on both sides, on the C-pillars, are BMW badges. It’s common for vehicles to have badges mounted in front, on the hood, in back and on the tailgate, of course — but this new small crossover has BMW badges on both sides, and in the most unusual place.
My first thought here is that the name of the BMW X2 is, therefore, fitting: One BMW badge on the side times two, or "x2," and suddenly we know why they call it the BMW X2. But obviously the name has nothing to do with the vehicle’s badging and everything to do with its size, which is between the smaller X1 and the larger X3 in BMW’s lineup.
So why does the X2 have these dual BMW badges? Interestingly, BMW has a history of doing this: The M1 supercar had two BMW badges in back — on both sides of the rear deck lid — and the Z8 sports car had dual BMW badges, in its case on both of its front fender grilles. But the M1 and Z8 are considered BMW’s all-time halo cars — the X2 doesn’t really fit the mold.
I have my own theories for why BMW placed the two badges on the side. For one, new BMW customers interested in getting the X2 are likely first-time BMW owners who are eager to show off their first new BMW — hence the badges, which leave no question as to what vehicle you’re driving. Then there’s the fact that basically every automaker has a series of small crossovers now — and they’re getting harder to tell apart. Two BMW badges in back certainly solves that problem, as the X2 is unmistakable from every angle.
But regardless of the reason, the X2 is here, and it’s loaded with BMW badges. And the next time you see one on the street, you’ll know exactly what you’re looking at. Find a BMW X2 for sale
Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.