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Hyundai Genesis: Excited

The 2013 Hyundai Genesis R-Spec stars in Hyundai’s Excited Super Bowl ad. The ad features the powerful sedan carving up corners on a race track while a football announcer excitedly calls the play-by-play.

Hyundai added the performance-oriented R-Spec to the Genesis lineup for 2012. Mostly unchanged for 2013, it features a 429-horsepower 5.0-liter V8 engine paired with an 8-speed automatic transmission. As the ad says, it’s quicker — or more powerful — than many more costly luxury rivals, like the BMW 550i, Mercedes E550 and Porsche Panamera S.

Pricing for the Genesis R-Spec starts around $47,500. In addition to its muscular V8, standard features include sport suspension, 19-inch alloy wheels, navigation system and backup camera. The Genesis is also available with a 3.8-liter V6 (the previously available 4.6-liter V8 has been dropped for 2013). There is also the 2-door Genesis Coupe The coupe only comes with turbocharged 4- or 6-cylinder engines.

See all Super Bowl commercials

Are you excited about the Hyundai Genesis R-Spec? Tell us in the comments below.


Doug Demuro
Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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